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December 3, 2016 / 3 Kislev, 5777
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Egyptian National Soccer Team to Boycott Adidas over Jerusalem Marathon Despite Huge Penalty


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Egypt's national team, The Pharaohs.

Egypt's national team, The Pharaohs.



According to Al Ahram, Egypt Football Association (EFA) president Anwar Saleh has confirmed that Egypt will be boycotting the sportswear company Adidas. Earlier this month, Saudi Prince Nawaf Bin Faisal, chairman of the Arab Council of Youth and Sports Ministers, declared that “all companies that have sponsored the marathon in Jerusalem, including Adidas, will be boycotted.”

“We will boycott the company whatever the consequences. It is not my call, this is a ministerial decision and I cannot ignore it,” Saleh told Ahram Sport.

EFA marketing manager Amr Wahbi suggested the team would sustain heavy losses as a result of the boycott.

“We will see about 1.7 million euros in losses per year because of this decision. We won’t be able to find another sponsor at such a short notice and also because of the current circumstances in Egypt,” he said.

Yori Yanover

About the Author: Yori Yanover has been a working journalist since age 17, before he enlisted and worked for Ba'Machane Nachal. Since then he has worked for Israel Shelanu, the US supplement of Yedioth, JCN18.com, USAJewish.com, Lubavitch News Service, Arutz 7 (as DJ on the high seas), and the Grand Street News. He has published Dancing and Crying, a colorful and intimate portrait of the last two years in the life of the late Lubavitch Rebbe, (in Hebrew), and two fun books in English: The Cabalist's Daughter: A Novel of Practical Messianic Redemption, and How Would God REALLY Vote.


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