Photo Credit: Pixabay / geralt

ITsMine, a leading cyber security company using AI based Data Loss Prevention (DLP) to secure organizational data, announced Monday that it will immediately provide its solution free of charge to the worldwide hotel industry through the end of 2019.

The company made the announcement following headlines of Marriott’s recent massive data breach reportedly exposing the personal data of some half a million guests, including their passport numbers and credit card information.
Founded in 2017 with its headquarters in Israel, the ITsMine cyber security platform is powered by artificial intelligence and says it offers a new unique approach for Data Loss Prevention (DLP), while guaranteeing protection from internal and external attackers without hindering the workflow of employees.


“Facing increasingly sophisticated cyber security attacks and data breaches, companies must find new and improved ways of storing critical customer data, ITsMine CEO and co-founder Kfir Kimhi said.

“We hope that by offering our advanced solutions free of charge, we will encourage hotels to take immediate action on protecting the valuable data of their guests.

“Current DLP solutions struggle to identify a data breach has occurred, let alone the extent of the breach,” Kimhi added.

ITsMine, an OurCrowd Labs/02 seed stage incubator portfolio company, was founded by Kfir Kimhi, a former security architect at Check Point Software Technologies Ltd, and a team of IDF technology veterans and experts.


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Hana Levi Julian is a Middle East news analyst with a degree in Mass Communication and Journalism from Southern Connecticut State University. A past columnist with The Jewish Press and senior editor at Arutz 7, Ms. Julian has written for, and other media outlets, in addition to her years working in broadcast journalism.