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So Why are Voters Still Choosing Obama?

With Romney beating Obama on the economy and the "likability gap" closing, Romney's chances this November are improving.


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Last week’s U.S. presidential debate was a victory for Romney on all accounts, especially if one judges by the closing statements, where Obama couldn’t muster any specific reason why voters should re-elect him aside from the fact that he was trying really hard as president.

Even when Obama wished his wife a “happy anniversary” – which appeared, at least to me, a totally unromantic political move – Romney smoothly countered wishing the President a happy anniversary and joking how “romantic” it must be for the president to be spending his wedding anniversary with Romney.

Looking at polls on how people view the candidates, I’m beginning to wonder why it is that Obama leads Romney in national polls and whether that is going start to change in a big way.

On the economy, which is the top issue among voters, Romney has long maintained an edge against Obama. In a Wall Street Journal-NBC poll conducted in April, for example, 40 percent said that Romney had “better ideas to fix the economy” to Obama’s 34 percent. A Rasmussen poll a few days before the debate, showed that 51 percent trusted Romney on the economy to Obama’s 44 percent.

In “likeability,” Obama has traditionally had Romney beat. In that Wall Street Journal-NBC poll from April voters were asked questions like “who do you think would be better at. . .being easy going and likable?” or “caring about average people?” or “looking out for the middle class?” Obama beat Romney two-to-one or better on each.

But in post-debate polls of people who watched the debate conducted by CBS and CNN Romney did a lot better. In the CBS poll people said they liked both candidates. In the CNN poll, Romney beat Obama on likability 46 to 45 percent. A whopping 58 percent said Romney “seemed to be the stronger leader” to Obama’s 30 percent.

In the April WSJ-NBC poll, Voters said they would choose Obama over Romney 49 to 43 percent. But if the likability gap is closing and people favor Romney on the most important issue, it is hard to imagine why voters would still choose Obama over Romney. And indeed, the latest Rasmussen poll from October 6th gives Romney a two-point lead over the President (49-47 percent). In that poll, one-third of respondents were interviewed before the debate, so if all were interviewed after the debate it’s possible that the gap would be even wider in Romney’s favor.

Since the debate, the New York Times reports that Romney is focusing on his “softer side,” telling personal stories and showing a 10-minute biographical video before rallies. If Romney and his team can succeed and keep that “likability gap” closed, there may be reason to believe that Obama can be beat in November.

Oh, and if you still haven’t seen the debate, here it is:

Daniel Tauber

About the Author: Daniel Tauber is the Executive Director of Likud Anglos, and a former Opinions Editor at JewishPress.com. Daniel is also an attorney admitted to practice law in Israel and New York and received his J.D. from Fordham University School of Law. You can follow him on facebook and twitter.

The author's opinion does not necessarily reflect the opinion of The Jewish Press.

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