web analytics
April 18, 2014 / 18 Nisan, 5774
At a Glance
Sponsored Post
Spa 1.2 Combining Modern Living in Traditional Jerusalem

A unique and prestigious residential project in now being built in Mekor Haim Street in Jerusalem.

Home » InDepth » Op-Eds »

Bibi’s Bomb Stole The Show


Share Button

With the dramatic stroke of a red marker, the “Bibi Bomb” became an instant sensation.

When Israeli Prime Minister Benjamin Netanyahu stood before world leaders on September 27 at the 67th session of the United Nations General Assembly, he faced a colossal challenge. Despite the vocal skepticism of those who feel the situation is not as dire as he maintains, Netanyahu has been steadfast in his insistence that Iran is well on its way to stockpiling enough enriched uranium to construct a nuclear bomb.

It was under those circumstances that he addressed the UN.

Observers anticipated a passionate plea from the Israeli leader about the threat of nuclear proliferation in Iran. They expected that Netanyahu would detail exactly how close Iran is to obtaining a nuclear weapon. And, as predicted, Netanyahu, who was armed with the facts, duly stated his case.

But it was when the prime minister displayed a caricature of a bomb with a lighted fuse, and drew a bold red line on the graphic in order to impart upon his audience – and the world – the gravity of the Iranian threat, that he made his mark.

The simple-looking drawing generated an immediate response. Netanyahu was simultaneously extolled by supporters and derided by critics.

Israeli Deputy Foreign Minister Danny Ayalon called it “an unforgettable speech that delivered its message.”

“Everyone is talking about it,” he said.

Iranian President Mahmoud Ahmadinejad mocked Netanyahu, calling the picture “childish and primitive” and intellectually insulting to the world leaders in attendance.

Members of the news media debated the use of the cartoon-like drawing, which drew sarcastic comparisons to the type of bomb one might expect to see used as part of the legendary feud between Wile E. Coyote and the Road Runner of Looney Tunes lore.

I would suggest that the prime minister’s use of the bomb graphic was a brilliantly designed and extremely well-executed public relations plan.

The objective of a successful p.r. effort is to get your message out. You have something you wish to convey to the public and you endeavor to find the most effective way to disseminate it. The underlying goal is to leave the public with a lasting impression of what it is you have to communicate.

Netanyahu did exactly that. On a day when many world leaders addressed the UN General Assembly, it was Netanyahu’s speech that stole the show and generated the most attention in the media and around the world.

Americans woke up the morning after Netanyahu’s address to a barrage of media coverage concerning his remarks and, more particularly, the use of his red marker and the bomb illustration.

The image of “Bibi’s Bomb” was prominently featured above the fold on the front page of many major American newspapers, including The New York Times, The Washington Post and The Wall Street Journal. It was the topic of radio talk shows and TV news roundtables. The Twittersphere and other social media outlets were abuzz with references to Netanyahu’s speech and his bomb graphic.

The bomb cartoon may have been the subject of many jokes, but it also helped propel the debate about a nuclear Iran to the forefront and into the hearts and minds of Americans.

As far as Netanyahu is concerned, his visual aid was a resounding success because his demonstration led to an international dialogue about red lines on Iran.

“Hundreds of millions of people got my message,” he proclaimed on Israeli TV.

Netanyahu defended the use of the drawing and insisted that it enabled him to effectively communicate his message. He said the use of the bomb graphic was carefully contemplated as he sought to simplify an extremely complex issue so that a wide range of people could fully grasp his point.

Netanyahu’s inner circle deliberated for several days about the merits of using the drawing in order to facilitate an understanding of the Iran situation. In collaboration with the prime minister, they concluded that using the cartoon would help highlight the salient points Netanyahu wanted to transmit to the world.

In an environment such as the UN General Assembly, where world leaders are competing for attention, utilizing a visual aid is theoretically a clever way to stand out and capture much-coveted headlines.

Share Button

About the Author: N. Aaron Troodler is an attorney and a principal of Paul Revere Public Relations, a public relations and political consulting firm. Visit him on the web at www.PaulReverePR.com or at www.JewishWorldPR.com or follow him on Twitter: @troodler.

If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

No Responses to “Bibi’s Bomb Stole The Show”

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
FBI Wanted poster for Osama bin Laden
Pakistan Library Renamed to Honor bin Laden
Latest Indepth Stories

If itis a mitzva to eat matza all Pesach, then why is there no berakha attached to it?

Masked Palestinian Authority Arabs hurl blocks at Israel Police during and after "worship" at Temple Mount mosque. (archive photo)

When we are united with unconditional love, no stone will be raised against us by our enemies.

Haredim riot after draft-dodger is arrested.

The reporter simply reports the news, but it is greater to be inspired to better the situation.


The Big Bang theory marked the scientific community’s first sense of the universe having a beginning.

Freeing convicted murderers returns the status of Jewish existence to something less than sanctified.

“The bigger they are the harder they fall” describes what God had in mind for Olmert.

We, soldiers of the IDF, who stand guard over the people and the land, fulfill the hopes of the millions of Jewish people across the generations who sought freedom.

How much is the human mind able to grasp of the Divine?

Jews have brought the baggage of the galut (exile) mentality to the modern state of Israel.

The Haggadah is an instruction manual on how to survive as strangers in strange lands.

It’s finally happened. New York Times public editor Margaret Sullivan reported on her blog that “many readers…wrote to object to an [April 2] article…on the breakdown in peace talks between Israel and the Palestinians,” claiming “[they] found the headline misleading and the article itself lacking in context.” Ms. Sullivan provided one such letter, quoted the […]

Nor did it seem relevant that according to widely circulated media reports, Rev. Sharpton was caught on an FBI surveillance video discussing possible drug sales with an FBI agent.

Jewish soldiers in the Polish forces often encountered anti-Semitic prejudice.

When the state was established, gedolim went to Ben-Gurion and asked him not to draft women and, later, yeshiva bachrim.

More Articles from N. Aaron Troodler

Before I knew it, we were suddenly busy with shopping, packing, and more shopping. My daughter was going to Israel.


Several fundamental issues must first be addressed before a substantive and enduring peace agreement can be reached.

As Jews, we assume a myriad of financial obligations in order to ensure that we live in accordance with the tenets of our faith. We give generously to our shuls and make charitable donations to various organizations that service the Jewish community. But one of the biggest investments we make is in our children’s future, as we enroll them in one of the many quality yeshivas our community boasts.

Whether it emanates from world leaders or media reports, there is a barrage of public opinion chastising Israel for policies that supposedly impede the path to peace in the Middle East.

With the dramatic stroke of a red marker, the “Bibi Bomb” became an instant sensation.

When Israeli Prime Minister Benjamin Netanyahu stood before world leaders on September 27 at the 67th session of the United Nations General Assembly, he faced a colossal challenge. Despite the vocal skepticism of those who feel the situation is not as dire as he maintains, Netanyahu has been steadfast in his insistence that Iran is well on its way to stockpiling enough enriched uranium to construct a nuclear bomb.

When analyzing the Arab-Israeli conflict, it is very easy to pinpoint the horrific acts of terror carried out by Palestinian terrorists as a critical issue that must be addressed before there can be any substantive conversations about a true and lasting peace agreement.

When the shrill sound of the telephone ringing shattered the silence in our home at 5:30 in the morning on Monday, October 18, I got out of bed and answered the call with great trepidation and a sense of dread. I realized that if someone was calling our house that early in the morning, it was in all likelihood not good news. The voice on the other end of the line belonged to my father-in-law, who, in a trembling voice, told me my sister-in-law had passed away suddenly. I then had to turn to my wife and gently tell her that her sister was gone.

It’s remarkable that with all the strife and conflict emanating from every corner of the globe, Israel is the country that perpetually dominates the headlines. With Iran thumbing its nose at the international community with the threat of nuclear proliferation, North Korea launching a torpedo attack and sinking a ship from South Korea, and car bombs killing countless civilians in Baghdad on an ongoing basis, why is it that Israel is the hot topic of conversation – and condemnation – throughout the world?

    Latest Poll

    Now that Kerry's "Peace Talks" are apparently over, are you...?

    View Results

    Loading ... Loading ...

Printed from: http://www.jewishpress.com/indepth/opinions/bibis-bomb-stole-the-show/2012/10/11/

Scan this QR code to visit this page online: