web analytics
March 3, 2015 / 12 Adar , 5775
At a Glance
News & Views
Sponsored Post


SodaStream Heads for the Super Bowl again

The Israeli-based SodaStream company will be back at the Super Bowl in February after its controversial commercial at the last game.

The company, which has a factory in area of Maaleh Adumim east of Jerusalem, said it will launch its 2014 global advertising campaign with a $4 million worth of exposure on Super Sunday.

“The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, ‘better-for-you’ alternative to packaged soda,” said SodaStream CEO Daniel Birnbaum. “The soda industry is dated and ripe for disruption. Our strong growth demonstrates that SodaStream is blazing the trail to a future where it will be mainstream for people to easily make fresh, delicious soda at home, no longer needing to lug bottles and cans of soda that can be unhealthy, often go flat, and generate billions of tons of garbage.”

The company had to tone its ad last year because carbonated beverage companies were upset by the commercial’s message that buying plastic bottles of soda is bad for the environment. The protests may have backfired because the controversy gave SodaStream lots of free publicity.

“SodaStream has opened a world of beverage freedom, choice and control, and consumers can now “Last year, our Super Bowl investment strengthened our retail relationships and raised our brand profile, yielding higher consumer awareness and resulting in excellent sales growth,” said SodaStream USA president Gerard Meyer.

About the Author: JewishPress.com brings you the latest in Jewish news from around the world. Stay up to date by following up on Facebook and Twitter. Do you have something noteworthy to report? Submit your news story to us here.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “SodaStream Heads for the Super Bowl again”

  1. VIVE SODASTREAM AND ECOSTREAM!
    PEOPLE, COME TO ECOSTREAM IN WESTERN ROAD IN BRIGHTON AND SHOP THERE YOUR HEART CONTENT FOR THE BEST PRODUCTS IN EAST SUSSEX!
    AM ISRAËL HAÏ!

Comments are closed.

Current Top Story
U.S. President Barack Obama at White House Press Briefing.
Obama Says ‘Give Iran Talks a Chance; Israel Safer Than Ever
Latest News Stories
Spilled Milk

PA President Mahmoud Abbas is making sure PA children will go without milk and the parents forced to ration what little milk they have.

U.S. President Barack Obama at White House Press Briefing.

US President Barack Obama contends Israel is “safer today than ever before,” says give Iran talks a chance.

ISIS/Daesh seized control of the Syrian border town of Quneitra temporarily towards the end of August 2014.

Islamic State in Iraq and Syria is threatening to kill the founder of Twitter and his employees because they are blocking tweets from Daesh, known also as ISIS.

U.S. Ambassador to the United Nations Samantha Power, Dec. 30, 2014.

US Ambassador to the UN Samantha Power tells AIPAC on Monday that America “will not allow Iran to obtain a nuclear weapon. Period.”

“Today, we are no longer silent; today, we have a voice. Tomorrow, as prime minister of the only Jewish state, I plan to use that voice.”

Former Consul Alon Pinkas charges Prime Minister Netanyahu is “injecting Israel into the American political arena – he loves doing that.”

Former Israel Ambassador to the UN Dore Gold says PM Netanyahu’s speech to Congress “will have substance no one has heard before.”

Want to know who are the Bibicotters and how you can tell them what you think?

Prime Minister Binyamin Netanyahu told a packed room at AIPAC on Monday the US-Israel alliance is “sound.” But on Iran: “No one makes alliances with the weak,” he warned.

IDF soldiers, reservists and local security units participated in a massive training drill in the town of Efrat, Gush Etzion, reenacting an infiltration of terrorists into the settlement, on March 02, 2015. The IDF’s central command called a surprise training exercise in the West Bank to test reservists’ alertness and to prepare for the possibility […]

I’m not going to get into timetables. It will happen.

American like Netanyahu by a 2-1 margin, with Obama probably in the minority.

Girls, ages 10-13, from Efrat in Gush Etzion will square off against girls from the Galilee Arab village Sakhnin tonight in a playoff game that will determine which group will advance to the semi-finals in the girls’ league. “We are involved with soccer and not politics,” one of the Efrat girls said. “We really want […]

Jew Wars: Episode 7 – Revenge of the White House

The suspect denied he knew he was sending Hamas material that could be used to kill him and his neighbors.

More Articles from Jewish Press News Briefs
Efrat girls to play against Arab team in playoffs.

Girls, ages 10-13, from Efrat in Gush Etzion will square off against girls from the Galilee Arab village Sakhnin tonight in a playoff game that will determine which group will advance to the semi-finals in the girls’ league. “We are involved with soccer and not politics,” one of the Efrat girls said. “We really want […]

Jew Wars: Episode 7 – Revenge of the White House

This past summer’s war isn’t over for everyone.

The report, ordered but never implemented by PM Netanyahu, determined that Israeli settlements are legal according to international law.

This isn’t the first assassination attempt against him.

Snow is uniting the American people, so to speak. An area in every one of the 50 states, including Hawaii, will see snow this week, according to the WeatherBell site. This week will be the first time since 2012 that even Florida will see snow. New York is expected to get another 3-4 inches today, […]

The Left-Right division remains almost the same, but a National Unity government is also feasible.

Printed from: http://www.jewishpress.com/news/breaking-news/sodastream-heads-for-the-super-bowl-again/2013/11/10/

Scan this QR code to visit this page online: