web analytics
December 11, 2016 / 11 Kislev, 5777
News & Views
Sponsored Post
The Migdal Ohr Mishpachton MISHPACHTONIM – Israel’s Children are Your Children.

Support Migdal Ohr by purchasing letters in the Torah Scroll that will be written in honor of Rabbi Grossman’s 70th Birthday.



SodaStream Heads for the Super Bowl again


Printer-Ready Page Layout
JewishPress Logo



The Israeli-based SodaStream company will be back at the Super Bowl in February after its controversial commercial at the last game.

The company, which has a factory in area of Maaleh Adumim east of Jerusalem, said it will launch its 2014 global advertising campaign with a $4 million worth of exposure on Super Sunday.

“The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, ‘better-for-you’ alternative to packaged soda,” said SodaStream CEO Daniel Birnbaum. “The soda industry is dated and ripe for disruption. Our strong growth demonstrates that SodaStream is blazing the trail to a future where it will be mainstream for people to easily make fresh, delicious soda at home, no longer needing to lug bottles and cans of soda that can be unhealthy, often go flat, and generate billions of tons of garbage.”

The company had to tone its ad last year because carbonated beverage companies were upset by the commercial’s message that buying plastic bottles of soda is bad for the environment. The protests may have backfired because the controversy gave SodaStream lots of free publicity.

“SodaStream has opened a world of beverage freedom, choice and control, and consumers can now “Last year, our Super Bowl investment strengthened our retail relationships and raised our brand profile, yielding higher consumer awareness and resulting in excellent sales growth,” said SodaStream USA president Gerard Meyer.

Jewish Press News Briefs

About the Author: JewishPress.com brings you the latest in Jewish news from around the world. Stay up to date by following up on Facebook and Twitter. Do you have something noteworthy to report? Submit your news story to us here.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.


Loading Facebook Comments ...



Imported and Older Comments:

  1. VIVE SODASTREAM AND ECOSTREAM!
    PEOPLE, COME TO ECOSTREAM IN WESTERN ROAD IN BRIGHTON AND SHOP THERE YOUR HEART CONTENT FOR THE BEST PRODUCTS IN EAST SUSSEX!
    AM ISRAËL HAÏ!


Current Top Story
Street scene Tel Aviv
Survey Shows Israelis’ Top Concern Is Livable Income

Printed from: http://www.jewishpress.com/news/breaking-news/sodastream-heads-for-the-super-bowl-again/2013/11/10/

Scan this QR code to visit this page online: