web analytics
October 30, 2014 / 6 Heshvan, 5775
At a Glance
News & Views
Sponsored Post
Meir Panim with Soldiers 5774 Roundup: Year of Relief and Service for Israel’s Needy

Meir Panim implements programs that serve Israel’s neediest populations with respect and dignity. Meir Panim also coordinated care packages for families in the South during the Gaza War.



A Look Back at the #Bring Back Our Boys Campaign

Utilizing Social Media to Unite, Not Divide
Guns and Roses BringBackOurBoys

From the moment the news broke out that three Israeli teens had been abducted over three weeks ago, a number of Israeli university students got together to create a major social media campaign entitled #BringBackOurBoys, directing global attention to the kidnapping. The online campaign, which went viral, garnered millions of hits with supportive tweets from such personalities as Gal Gadot, Matisyahu, Bar Refaeli, European parliamentarians and U.S. congressmen.

Emily Neilson and Daniela Traub, both 25, who study International Relations at Hebrew University and Morin Hayo-Hemo, the director of Ambassadors Online academic program at the University of Haifa, sat together shortly after hearing the radio announcement of the kidnapping on Friday, June 12. Within half an hour, the three girls along with a small group of university students who direct various student programs in Israel, created a Facebook, Twitter and Instagram account with the hashtag, #BringBackOur Boys.

“Our objective in the campaign was to raise awareness in the world to what terrorists are doing to our kids, not only Israeli, but all kids around the world,” Emily Neilsen told Tazpit News Agency in a recent interview.

“We particularly wanted to show how in the Middle East, kids are falling victim to extremists that know no boundaries.”

The girls were inspired by the Nigerian campaign, #BringBackOurGirls, which had been created immediately after the kidnapping of more than 200 Nigerian school girls by Boco Haram terrorists.

“When tragedies like this happen, it is when people come together to help and support one another. We must say to these extremists – no to terror and no to using kids to advance extreme and hateful agendas,” said Neilsen.

“Using new media platforms allows us to get our message out to a wider group of people that want to listen and also to those that do not know, and should,” she explained.

The university students worked in shifts to man the computer 24 hours a day, receiving messages full of pictures and support from around the world during the 18 days when the search for the boys was taking place.

“We find that in most cases, when there is a situation like this, Israel is portrayed in a negative light,” said Traub, who managed the Hebrew University Situation Room during Operation Pillar of Defense in a similar social media campaign.

“People are quick to judge Israel’s actions without actually knowing why or what the reasons were behind them. Our goal was to show the world what had happened, raising awareness of the terror attack against the boys, Eyal, Gilad and Naftali, before the international community became quick to judge,” added Traub.

The joint effort of a number of student organizations and the immediate response to the kidnapping was extremely effective in launching the campaign, according to Neilsen. “The Facebook account has over 115,000 likes and the campaign reached nearly 2 million people.”

“We had photos and tweets from British and French Parliamentarians, billboards across America, giant electronic ads in Time Square and elsewhere,” added Hayo-Hemo. The campaign had asked people to post a photo of themselves holding a sign, with the message “Bring Back Our Boys.

Hayo-Hemo also pointed out that supporters from different countries in the Middle East and Africa also sent heart-warming messages and photos including Egypt, Yemen, Nigeria, Morocco, Kenya, Lebanon, Turkey and Jordan.

Manny Halberstam, a cousin of one of the murdered boys, Naftali Frenkel, 16, was one of those campaign participants in the United States who took part in the #BringBackOurBoys. He recently wrote about the importance of the social media campaign in a Fox News column, stating that “as we accept the cruel reality that our boys and girls never made it home, we might be inclined to think that the time and energy we poured into these campaigns were in vain.”

About the Author: Anav Silverman is a regular contributor to Tazpit News Agency.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “A Look Back at the #Bring Back Our Boys Campaign”

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Mu'taz Hijazi
Non-Apartheid Alert: Suspected Shooter Worked in Begin Center
Latest News Stories
Tourists gathered after woman hit with rocks thrown by Arabs at Kotel, Oct. 30, 2014.

Female tourist injured when struck by rocks thrown by Arabs at the Kotel.

Jerusalem Arabs are rioting near the home of the killed terrorist in the neighborhood of Abu Tor.

Go4China panel at the conference in Tel Aviv with real estate tycoon, Ronnie Chan, Shenyan Fan, and Eric Zhao Dongliang.

China has acquired $7 billion in Israeli assets in the past three years.

Mu'taz Hijazi

Alleged shooter of Yehuda Glick worked in the Begin Center restaurant.

PM Netanyahu blames PA Chairman Mahmoud Abbas for terror attack aimed at killing Temple Mount activist Yehudah Glick.

Disability rights foundation calls on US to denounce using name of a disability as a derogatory term.

Iran claims to have foiled a sabotage attack on tanks used to transport nuclear “heavy water.”

Sweden’s new prime minister-elect has recognized the so-called ‘state of Palestine,’ albeit illegal, without borders.

The assassin shot Glick in the stomach, neck, chest and arm.

Temple Activist Yehudah Glick at Machon Hamikdash, The Temple Institute, in the Old City of Jerusalem. In the above photo, Yehudah Glick is examining a model of the Temple. If you haven’t visited the new Temple Institute Museum, you should, it’s highly recommended.

Knesset members express fury at assassination attempt by an Islamic Jihad terrorist against Temple Mount activist Yehuda Glick Wednesday night.

Both the gun and the motorcycle used in the assassination attempt were found in Hijazi’s home.

Well-known Temple Mount activist, Yehuda Glick, was seriously wounded in a shooting in Jerusalem late Wednesday night and is being treated for serious wounds in Sha’arei Tzedek Hospital.

He turned to Yehuda in a thick Arabic accent and said, “Yehuda, I am angry at you,” and then shot him three times point blank.

Police closed the Temple Mount following the assassination attempt on Yehudah Glick.

More Articles from Anav Silverman, Tazpit News Agency
Go4China panel at the conference in Tel Aviv with real estate tycoon, Ronnie Chan, Shenyan Fan, and Eric Zhao Dongliang.

China has acquired $7 billion in Israeli assets in the past three years.

Yehudah Glick (with a tie) with a tour group on the Temple Mount.

Well-known Temple Mount activist, Yehuda Glick, was seriously wounded in a shooting in Jerusalem late Wednesday night and is being treated for serious wounds in Sha’arei Tzedek Hospital.

“For these international artists, the history and heroism at Masada together with performing at the lowest point on earth – 424 meters under the sea – is something that is truly unique,” Yossef explained.

Israelis of all ages watched in fascination as the Hawaiian-born Japanese-Samoan former sumo star, Konishiki Yasokichi shared his moves during a special workshop for children in Jerusalem.

An Israeli and an Arab poll results after the war.

In a sukkah on a hilltop outside Jerusalem, 20 international parliamentarians gathered together at the Psagot winery on Sunday evening, October 12 as part of a solidarity trip to Israel with the Israel Allies Caucuses.

3000 years ago, King David probably never imagined cars racing at 240 kilometers per hour through the ancient capital of the Jewish people.

Reuven Rivlin made a festive visit to the northern Israeli town of Kfar Yasif near Acre, in honor of the Muslim Feast of the Sacrifice, Eid al-Adha, which coincided with Yom Kippur this year.

Printed from: http://www.jewishpress.com/news/breaking-news/a-look-back-at-the-bringbackourboys-campaign/2014/07/07/

Scan this QR code to visit this page online: