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Ben & Jerry's new flavor for Lag B'Omer, 'S'mores'

Israeli ice cream lovers, rejoice!

Ben & Jerry’s Israel has announced it will offer a brand-new flavor – in a limited edition – for the upcoming Lag B’Omer holiday.


The new flavor, “S’mores” will reprise the long-beloved sweet, created annually by countless children at summer campfires, using sweet crackers, chocolate bars and gooey, roasted marshmallows.

The name “s’mores” is an abbreviation of the phrase “some more.”

The Ben & Jerry’s version – only in Israel and only for the Lag B’Omer holiday, will feature ice cream that combines marshmallow with cookie crumbs, chocolate cookie crumbs and pieces of fudge.

The new flavor will be available in all the Israeli food chains, convenience stores and supermarkets where Ben & Jerry’s is sold.


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Hana Levi Julian is a Middle East news analyst with a degree in Mass Communication and Journalism from Southern Connecticut State University. A past columnist with The Jewish Press and senior editor at Arutz 7, Ms. Julian has written for, and other media outlets, in addition to her years working in broadcast journalism.