Some Israelis have already begun to fight back, according to News 0404, which reported Wednesday on a supermarket in northern Israel that removed all the products from Europe, leaving only blue and white merchandise on the shelves.
The supermarket owner announced: “We don’t worry about our income — let those who boycott us be worried.”
The owner is refusing to let his identity be revealed for now. “I don’t want to be exposed because we have no interest in customers rushing in to buy,” he said. “This was done not for publicity purposes, but for Zionism and for the love of our country,” he told friends.
The supermarket, which made a big announcement: “Starting today, 11.11.15, all our products are blue and white,” is running a special, 20% off on all the products from Judea and Samaria. And while they were at it, they also pulled the Baracke Tahini brand, made by the Rushdie Food Industries Corporation from the Israeli Arab city of Umm al-Fahm, replacing it with the Har Bracha Tahini.
Umm al-Fahm, which has been part of the State of Israel since 1948, was one of the Arab enclaves that saw rioting and Molotov cocktail throwing over the past couple of months.
The supermarket owner is not religious, and does not live in Judea or Samaria. The initiative to remove the EU products came from an employee, who heard on the news about the EU Commission’s decision to label settlement goods and started to take down European products off the shelves. The owner asked him what he was doing and he explained, and so, in response, the owner ordered him to proceed with the removal of all the offending products.