Photo Credit: Aviram Valdman
Momentum participants and leadership gather for an opening night ceremony in Tel Aviv, May 10, 2022.

Momentum, a global movement that helps women deeply connect to their Jewish values and the State of Israel, has revived its flagship Israel experience in full force by bringing 350 women to the country for an eight-day trip beginning Monday this week. It’s the first time the organization has been able to fully tap into the global Jewish community since the pandemic began in 2020.

In 2021, Momentum was already among the first organizations to bring trip participants from around the world into Israel. This year, Momentum’s signature trip is returning to its pre-pandemic attendance level.


Founding Director Lori Palatnik said: “Momentum is thrilled with the explosion of travel and the desire for Jews in the Diaspora to come to Israel. When the pandemic put a stop to travel to Israel, it gave people an even greater desire to do so. The women who have landed today represent the tens of thousands who can’t wait to get here and we are honored to be here with the Ministry of Diaspora Affairs to welcome them and give them an experience of a lifetime.”

“Momentum is prepared to meet this bursting demand for meaningful travel, and we are looking to significantly expand our numbers and offerings moving forward,” Palatnik added.

Trip participants in 2022 include women from across the United States, Canada, France, Spain, and South Africa. In fact, Momentum’s latest trip will take place in three languages — English, Spanish, and French. The women will experience Israel within the framework of Momentum’s four central goals: connecting to Jewish values, engaging with Israel, taking action, and fostering unity without uniformity.

Since Momentum was founded, in 2009, the movement has brought participants from 34 countries to Israel. The flagship Israel program is a joint partnership between Momentum and Israel’s Ministry of Diaspora Affairs. Momentum is also fully connected to the organizational ecosystem across the Jewish world, maintaining partnerships with approximately 300 Jewish organizations and federations.

The organization was established when Palatnik noticed that communities were struggling to connect women with Jewish values and Israel, and together with eight women from the DC area developed the concept of a subsidized trip to Israel for Jewish mothers as a transformative investment in the Jewish family.

“In many households, the mother sets the tone for how much a family will incorporate Jewish life and attachment to Israel into their homes,” Palatnik said. “In many ways, she is the figurehead and through her, we can begin to see generational change in terms of being more connected, inspired, and engaged with one’s heritage and connection to Israel.”

As such, Momentum aims to empower women to change the world through Jewish values and connections to Israel that transform ourselves, our families, and our communities.

Momentum participants’ jam-packed itinerary runs the gamut from must-see sites in Israel to lectures from influential figures in the country. Experiences include a visit to the Ethiopian Heritage Center, where they will hear from other influential Israeli women like Torah educator Rachelle Fraenkel, the mother of one of the three boys who were kidnapped by Hamas in 2014; a tour of the mystical city of Tzfat; dancing at the Western Wall; floating in the Dead Sea; and hiking up Mount Masada.

On the trip, the participants will also meet with Ukrainian and Russian alumni of Momentum who recently fled the war and made Aliyah (immigration to Israel). There, they will hear the harrowing stories of the women’s journeys and offer a supportive community.

The Momentum trip’s delegation from France — who are joining the experience for the first time — will hear a presentation from Israel Prize winner and mother of six Miriam Peretz, herself a French speaker from Morocco. Peretz became a motivational speaker after the deaths of two of her sons during their Israel Defense Forces service.

Throughout the participants’ journey, Israeli mothers serve as a “living bridge” between the State of Israel and the Diaspora.

Cypress Kropko from Charlottesville, VA, who had never been to Israel before, said she was eager to connect to the land and other Jewish women on the trip, “I’m looking forward to building a stronger community of Jewish women. I decided to come on Momentum because it seemed like a great opportunity to get to know other Jewish moms. I had my first baby ten months ago and I want to bring him into a Jewish community and I thought this would help.”

Formerly the Jewish Women’s Renaissance Project, Momentum has seen tremendous success in its mission of inspiring women to not only discover but become enchanted with Israel. According to their annual report, within three months after their trip, approximately 91% agree that Momentum enabled them to bring more meaning to their Jewish practice; 83% report feeling extremely connected to Israel, and 52% talk about Israel with their family on a weekly basis.


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