Photo Credit: David Garb

Israeli startup TriEye on Thursday announced a collaboration with the German sports car manufacturer Porsche to further improve visibility and performance of Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicles (AV).

TriEye has developed Short-Wave Infra-Red (SWIR) sensing technology, which enhances visibility in adverse weather and night-time conditions. Porsche plans to incorporate the new technology into its future vehicles to enable advanced safety features.

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For years, car manufacturers have been looking for a system that can accurately detect and identify all objects on the road, particularly when visibility is limited, at a viable price for consumers.

ADAS systems are expected to operate under a wide range of scenarios and car manufacturers have recognized the need to integrate various kinds of advanced sensory systems into their vehicles.

Each sensory solution has its own unique characteristics regarding visibility, range and price. Radar, lidar, a laser-based technology that measures distances, and standard cameras have all been incorporated into current and planned ADAS’ and AVs.

To address the visibility challenge, Porsche has chosen TriEye’s SWIR camera as an important component to achieve better visibility capabilities, especially in adverse weather conditions.

“Our collaboration with Porsche has been exceptional from day one and we look forward to growing this potential,” said Avi Bakal, CEO and Co-Founder of TriEye.

“The fact that Porsche, a leading car manufacturer, has decided to invest in TriEye and evaluate TriEye’s CMOS-based SWIR camera to help further improve ADAS is a significant vote of confidence in our technology,” he added.

The collaboration came after TriEye’s announcement in August that it has expanded its Series A funding round led by Intel Capital.

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