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So, my dear sweet mothers who are bristling with indignation at my thesis and feel deeply offended by my proposition: please do not be hurt by what I am suggesting. I truly want to help. If your daughter’s shidduch prospects are being hampered by a flaw or problem that can be banished or remedied, please give her the emotional and financial support to correct it. Yes, I know that we all want to be cherished for who we are inside, but whether we like it or not, appearances do count. And no Yom Tov demonstrates that reality more than Purim.

It is no crime for a young woman in shidduchim to enhance her appearance; in fact, it is probably an imperative. And though she may not save the Jewish people from genocide, putting her best face forward will definitely help her perpetuate Klal Yisroel in a microcosmic way, giving her that extra edge in finding her zivug and building a bayis neeman, please G-d very soon.


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Yitta Halberstam Mandelbaum is the author of nine books, including the “Small Miracles” series and “Holy Brother: Inspiring Stories and Enchanted Tales about Rabbi Shlomo Carlebach.”