On her Earth Day show, the American comedienne Ellen Degeneres gave out a prize to audience members. The prize is one that is truly wonderful for the environment – it eliminates completely the need for plastic soda bottles and it creates carbonated beverages without using any electricity.
SodaStream is an “active green product,” which means consumers are “actively reducing their CO2 footprint every time they make soda or sparkling water at home instead of buying it from the store.”
Ellen’s act of generosity was truly wonderful for another reason: as a cold hard smack in the face for the supporters of the economic and legal warfare method used against Israel, known as the BDS movement (Boycott of, Divestment from and Sanctions against Israel).
As its spokesperson, Scarlett Johannson, has said repeatedly, SodaStream’s plant in Maale Adumim, a suburb of Jerusalem, provides needed employment for Palestinian Arabs who are paid the same wages as are Jewish Israelis, wages which are substantially higher than ones otherwise available to them.
Watch the video, below, from the April 22 Ellen Show. In the second minute of the clip it shows the hugely positive response from the audience upon hearing that Ellen was giving away SodaStream products.
About the Author: Lori Lowenthal Marcus is the US correspondent for The Jewish Press. She is a recovered lawyer who previously practiced First Amendment law and taught in Philadelphia-area graduate and law schools.
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