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September 29, 2016 / 26 Elul, 5776
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THE LEFT ARCH

McDonald’s Boycotts Ariel

In 1979, Peace Now co-founder Omri Padan protested the government's letting Gush Emunim to establish a settlement. Now, as McDonalds’ CEO in Israel, he refuses to allow a branch over the “Green Line.”

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McDonalds' CEO, a founder of Peace Now. operates a branch near the Dead Sea but refuses to open up in Ariel or anywhere else in Judea and Samaria

McDonalds' CEO, a founder of Peace Now. operates a branch near the Dead Sea but refuses to open up in Ariel or anywhere else in Judea and Samaria
Photo Credit: Serge Attal / Flash 90



The Israeli franchise owner of McDonald’s, Peace Now co-founder Omri Padan, has caused an uproar in the city of Ariel in Samaria by refusing to allow a Big Mac branch in the city’s new mall.

In a reverse of the Boycott Israel movement, Ariel residents are threatening a Boycott McDonald’s movement.

The new mall was opened by the popular Rami Levy HaShikma supermarket, with plans for a McDonald’s  branch in the shopping complex.

Padan’s boycott not only will deprive Ariel’s Jews from chomping on McDonald’s menu items, but it also will lock out tens of thousands of Palestinian Authority Arabs in the area, who also will be deprived of the same equal job opportunities at McDonald’s that Rami Levy offers.

Ariel Mayor Eli Shviro told Channel 2 television, “If this is the case, it is a miserable decision. It discriminates against us. We are residents just like everyone in the country, and this is out of place.”

Padan stands his ground, as he has done for years. Levy says that the McDonald’s Israeli franchise owner is a victim of “mistaken thinking,” but McDonald’s Israel said in a statement. “This has always been the policy of Dr. Omri Padan.”

Indeed it has.

In 1998 he said in an interview with the Haaretz  newspaper, “McDonald’s Israel neither did nor will open a branch at any Israeli settlement beyond the Green Line. Already when I was the general manager of Kitan Textiles I told the board I would resign immediately if they move to open a plant on the West Bank. I have the privilege of not needing to compromise on my principles.”

He also fought in the past against a McDonald’s branch in Ramat Gan, adjacent to Tel Aviv, from becoming – God forbid – kosher, even though the orthodox Jewish owner of the mall required that stores be closed on Shabbat. He said in 1997, “We will be a non-kosher restaurant selling cheese-burgers, milkshakes and ice-cream.”

Nine years later, the Big Cheese in McDonald’s American headquarters overruled him and ordered the Ramit Aviv facility to go kosher.

It is doubtful that the bosses will intervene in Ariel. McDonald’s would prefer to suffer a boycott of a few thousand Jews, or even a few hundred thousand in Israel and abroad, rather than a mega-boycott by the BDS movement.

The Boycott Israel movement would gleefully add the hamburger chain to its list of companies that dare to operate in Judea and Samaria, even if they employ Arabs.

So don’t figure on a McDonald’s branch in Ariel.

But there always is the good side to everything. Ariel residents, and neighboring Arabs, will be spared McDonald’s nutrition.

Tzvi Ben-Gedalyahu

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


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