Israeli start-up Outbrain, which provides a digital content management and storage solution, sis going to Wall Street to raise $100-200 million in a public stock offering.
The company’s decision to go public rather than sell out to foreign companies puts it in company with Wix, Matomy Media and Fifty One Inc., now called Borderfree, all of which are in the process of offering shares to raise money.
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Outbrain’s content recommendations engine is based on what reader’s prefer and is aimed at keeping readers on a news site for a longer time, enabling the site to sell more advertising.
Its customers include Reuters and The New York Post as well as with companies such as General Electric, which market items on websites.
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