Israelis are often a part of the action no matter where in the world it happens.
But, the Super Bowl? Yes.
“For the first time during an NFL broadcast, Intel technology is enabling viewers to “Be the Player,” allowing them to experience plays from the player’s point of view and fully immerse themselves in the action of the game,” Intel Corp. announced on Sunday, hours before the big game.
“Through its partnerships with leading sports leagues, teams and athletic brands, Intel is driving the next wave of powerful technologies that will transform the sports experience for the next generation of fans, athletes and coaches.”
Actually, the brainchild came from an Israeli Tel Aviv startup called Replay Technologies.
Intel snapped it up last March for a cool $175 million, just in time to slide it into place for this year’s Super Bowl extravaganza.
Fox Sports has teamed with Intel on its use of the new technology, which allows viewers to see what any player on the field is seeing.
It shows up at home like a video game, according to Fox Sports’ SVP of field and technical operations, Michael Davies, who says it allows the viewer at home to analyze the choices that were open to the player.
The software uses an array of cameras that encircle the stadium and replay it at various angles, in “3D space.”
