Photo Credit: Kobi Gideon / Flash 90
Basketball tournament action. (archive)

A delegation of 13 Israeli companies traveled to New York and San Francisco last month to showcase their technology for the sports and advertising sectors.

The delegation met with sports teams, media giants and investors to show off their newest products. The technology included sensors for monitoring athletic performance, real-time video and replay analysis technology that combines with video games, communication channels between fans and brands, and other products.

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The business leaders met with senior representatives of the NBA, the NFL, NHL and MLB, as well as various teams, global giants in sports media and investors who specialize in sports, according to government officials.

The trip was initiated by trade missions from the Israeli Ministry of Economy and Industry in New York and San Francisco, and the Israel Export Institute.

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Hana Levi Julian is a Middle East news analyst with a degree in Mass Communication and Journalism from Southern Connecticut State University. A past columnist with The Jewish Press and senior editor at Arutz 7, Ms. Julian has written for Babble.com, Chabad.org and other media outlets, in addition to her years working in broadcast journalism.