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OMG, the best supermarket chain in New York City went public Wednesday, and the company’s shares were up $4.66, or 36 percent, at $17.66, in midmorning trading. Fairway had priced the stock at $13 per share, above its previous forecast of $10 to $12, AP reported.

I think this means they’re doing fabulously well.


Fairway is famous in New York as the cheaper Whole Foods, featuring the same mountains of fruits and vegetables in an endless variety, but at better prices. And way more kosher products.

But the best feature awaits shoppers at the uptown store, under the West Side Highway, in Harlem. It’s the meat dept., which is the size of a high school gym, and is so cold they give you padded windbreakers to wear as you walk in. And, boy, do they have good looking kosher fish and meat!

The company began as a fruit and vegetable stand in 1933 and has since expanded to a dozen locations in the region, including in Connecticut and New Jersey. And now that they’re doing so well on Wall Street, they’re threatening to open about 300 new stores.

I hope they appreciate all this kosher goodness in Oshkosh.


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Yori Yanover has been a working journalist since age 17, before he enlisted and worked for Ba'Machane Nachal. Since then he has worked for Israel Shelanu, the US supplement of Yedioth,,, Lubavitch News Service, Arutz 7 (as DJ on the high seas), and the Grand Street News. He has published Dancing and Crying, a colorful and intimate portrait of the last two years in the life of the late Lubavitch Rebbe, (in Hebrew), and two fun books in English: The Cabalist's Daughter: A Novel of Practical Messianic Redemption, and How Would God REALLY Vote.