There has been some confusion as to what is going on with some of the more well-known kosher brands of baked goods in the United States. Given the tendency to hysteria and false information regarding kosher food, I contacted the parent company, Bimbo Bakeries USA, a subsidiary of Grupo Bimbo in Mexico.
The news is mostly okay.
I spoke with Liz at Bimbo Bakeries USA. It’s true; the kosher certification is being removed from some of their products. In their words:
“To enable more efficient operations, we have made the decision to remove the Kosher Certification from a selection of products. This change will not impact the quality, freshness or availability of our products.”
What Liz was able to confirm is that the certification isn’t changing certification authorities, it’s being removed entirely.
However, she said that the following products are going to retain their kosher status:
- Arnold Rye Bread
- Levy’s Rye Bread
- Unnamed private labels
A world without kosher Arnold’s Rye Bread or Entenmann’s was too bleak to imagine, even though I haven’t had them in ages myself.