Tamar adds, “They respect my motherhood in terms of hours and are a firm supporting my lifestyle; the holidays are being celebrated properly here and the company is flexible to our home needs.”
Across the street is a second part of the company, a call center, with 130 workstations where “some employees want careers and some want jobs,” says Shirem, but essentially all are Orthodox/Haredi.
“Most of the employees here have a basic education, [but] we give confidence for those who want to do more,” she says.
Israel App, meanwhile, has employed some 20 people all over Israel doing marketing, design, research, transcribing, data entry, photography, audio recording, and content—although the venture doesn’t have a formal office yet. Lehman says, “My computer is my office, wherever I am.”
Sybil Kaplan wrote this article for JNS.