Photo Credit: Screenshot
Steelers fullback Franco Harris bursts from a cake in the Wix commercial to be viewed during the Super Bowl.

The Israeli–based web platform company Wix has unveiled its commercial to be aired during the Super Bowl football game this Sunday.

Wix’s message is that it offers a web solution for every business or even individuals who want to create a website.


The 30-second spot will cost Wix approximately $4.5, and a longer version of the commercial can be seen below.

It features  former Green Bay Packer Brett Favre, four other retired football stars and actor Rex Lee

In the commercial, Favre opens “Favre and Carve,” a charcuterie shop, and ex–Cowboys guard Larry Allen opens Larry’s All-Pro Tow.

The video also shows Steelers fullback Franco Harris, who is nicknamed “The Immaculate Reception” because of a fabulous catch in a game, bursting from a cake in a promo for his company called, of course,  Immaculate Receptions.

Super Bowl commercials also Weill show the first ad created by an Israel advertising agency, Yehoshua TBWA will be the first Israeli advertising agency to screen an Israeli ad during the Super Bowl – the US National Football League (NFL) championship game.

The commercial invites viewers to relax after the big game on Sunday take a vacation at the Israeli Fattal chain’s luxury Herods hotels.


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Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.
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