Photo Credit: Christine Jamine / Pixabay
Football (soccer ball) with Puma logo

The PUMA Sportswear firm is facing a mammoth international boycott launched by the BDS (Boycott, Divest and Sanctions) campaign against Israel over its sponsorship of the Israel Football Association (IFA).

This past Saturday’s Global Boycott Day (Oct. 26) was the second BDS attempt to destroy the global sportswear firm because of its business ties with the Israel Football Association, which includes teams from Jewish communities located in Judea and Samaria. Below are some of the myriad tweets found on Twitter, urging support for the boycott.


“Across the world, over 50 actions in 20 countries are happening right now to demand @Puma end their sponsorship of the Israel Football Association, which includes settlement teams on stolen Palestinian land,” tweeted Fyiza Adams, a self-described Accounts Clerk for a Building Services Company. “I won’t be a part of #PumaFam while @Puma supports Israel’s ethnic cleansing of the Palestinian people.”

Similar messages were posted on Twitter by CodePink, users from London, Manchester, Brighton, Aberdeen Scotland, Marseille, the Palestinian Authority, Stockholm, Italy and in Tokyo, Japan.

“Tube carriages filled with #BoycottPuma subvertising in London today,” wrote one. “Puma, main sponsor of the Israeli Football Association, have teams in illegal settlements on stolen Palestinian land. Support the global day of action to force Puma to end sponsorship of Israeli apartheid.”

As the old saying goes, the best defense is a good offense: a healthy dose of support for the Puma brand from the worldwide Jewish community would be a good place to start as a response to this disgusting boycott.

The only cure for evil is good. Go to a sports store and buy Puma, even if it is only a small, symbolic purchase, and show your support for this firm under siege by global anti-Semitism.


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Hana Levi Julian is a Middle East news analyst with a degree in Mass Communication and Journalism from Southern Connecticut State University. A past columnist with The Jewish Press and senior editor at Arutz 7, Ms. Julian has written for, and other media outlets, in addition to her years working in broadcast journalism.