Thousands of British Jews fought an anti-Israel boycott this week with a campaign that saw Israeli goods gifted to needy British families.

In a “Day of Action for Israel,” pro-Israel activists purchased Israeli-made goods from dozens of stores, and donated them to the needy.

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“We achieved three goals: we pushed back against the boycott, we helped Israeli exports, and we gave the food to the homeless and to low-income families,” organizer Raffi Bloom told Maariv/nrg.

Bloom said the day of action was wildly successful, so much so that there are plans to make it an annual tradition.

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Maayana Miskin has lived in Israel since 2003 and is a student of political science. She lives in Haifa with her family.