web analytics
October 1, 2016 / 28 Elul, 5776

Posts Tagged ‘Mishor Adumim’

SodaStream CEO Angry, But Not at BDS [video]

Wednesday, June 1st, 2016

The CEO of SodaStream Daniel Birnbaum was asked at the anti-BDS conference that was held at the UN building in New York Tuesday, if SodaStream moved from Mishor Adumim, east of Jerusalem, to the Negev because of the intimidation and pressure from the BDS. Well, it turns out The CEO of SodaStream is furious, but not at the BDS movement, which he doesn’t believe has touched his company, but at the Israeli government.

He had 74 Arab employees from the PA who needed entry permits to be able to continue working in the new, huge SodaStream plant, and the Israeli government just wouldn’t issue them. Birnbaum believes Israel has thus lost 74 good will Arab ambassadors.

David Israel

Terror Attack Foiled Near Jerusalem Suburb

Saturday, May 14th, 2016

Border Guard Police stopped a Palestinian Authority Arab from carrying out an attack against Jews Saturday night.

The suspect, a 36-year-old resident of Bethlehem, was arrested Saturday afternoon after he was found with a brand-new Israel Police uniform., still in the package and ready to be worn for carrying out an attack.

The uniform was discovered when the taxi in which the suspect was riding was searched at the Mishor Adumim checkpoint at around 12 noon.

Security personnel had received a tip about the would-be terrorist prior to the arrival of the taxi at the checkpoint. When the vehicle arrived and the suspect was identified, Border Police surrounded the taxi and made the arrest.

“Upon receiving the intelligence, we deployed a large police unit and rapidly located the suspect, arresting him shortly after,” the unit commander said in a statement.

“Thanks to precise intelligence, determination and the vigilance of our security forces, we were able to make the arrest before the suspect was able achieve his goal,” he added.

Mishor Adumim is the name of an industrial part located in the industrial zone of the Jerusalem suburb of Ma’ale Adumim, about a ten minute drive east of the capital. The park is managed by the Ma’ale Adumim Economic Development Company Ltd.

Hana Levi Julian

SodaStream Forced to Lay Off Last PA Workers Thanks to Terror & BDS

Tuesday, March 1st, 2016

The SodaStream plant in Lehavim was forced to lay off the remaining 74 Arab workers Monday who had transferred with the company in October from the Palestinian Authority.

SodaStream produces a small machine for homemakers to create their own fizzy drinks.

There was no choice. SodaStream had been forced to move from its site on the “other” side of the 1949 Armistice Line due to pressure from the Boycott, Divestment and Sanctions (BDS) movement ending the jobs of 500 PA workers.

A boycott of Israeli products in PA-controlled territories had proved effective, persuading SodaStream there was no point in remaining in the area.

The BDS coordinator in the PA capital city of Ramallah – Mahmoud Nawaja’a – called the loss of the jobs at SodaStream “part of the price that should be paid in the process of ending the occupation.” But then, Nawaja’a was not one of those who lost his livelihood.

Last year’s European Union labeling requirements forcing Israeli companies to indicate whether their products were made in areas outside of pre-1967 Israel only aided and abetted the BDS boycotts.

The welcome move by the British government last month to ban the public sector boycotts of Israeli suppliers came too late for SodaStream’s PA Arab workers.

In addition, after the start of the terror wave, Israel cut off work permits because many of the murderous terrorists attacking innocent civilians were found to be PA residents with work permits and no criminal records.

That was the employment death knell for the PA workers who had been able to move with the company to its new location in Lehavim.

“There is no hope in Palestine,” Anas Abdul Wadud Ghayth told Voice of America. Ghayth is one of the Arab workers from the Palestinian Authority. “There is little work; we can’t be happy there like we were happy here.”

The company said it would fight to get the work permits back for its PA Arab employees.

“If the government of Israel does not allow the Palestinians to get to their jobs, I will bring those jobs to the Palestinians. That is not a threat. It is a fact,” said Daniel Birnbaum, SodaStream’s CEO.

According to the Coordinator of Government Activities in the Territories (COGAT), 58,000 Palestinian Authority residents still hold permits to work in Israel. Another 27,000 are working for Israeli businesses in Jewish communities and industrial zones in Judea and Samaria.

Hana Levi Julian

Update: Israeli Man Stabbed Near Mishor Adumim

Monday, May 11th, 2015

Police report that an Israeli man (19) was stabbed near Mishor Adumim.

He is lightly-moderately injured and conscious.

MDA received a call at 7:53 AM, of a wounded man near the Al-Zaim checkpoint.

MDA treated the man for wounds on his upper body, before he went to nearby Hadassah – Mount Scopus hospital.

Police are searching the area for the Arab assailant.

TPS / Tazpit News Agency

Security Footage: Rami Levy Terror Attack [video]

Thursday, December 4th, 2014

Here is the security footage from the terror attack in the Rami Levy store in Mishor Adumim on Dec. 3, 2014.

Video of the Day

Controversy Bubbles Up in SodaStream Bid to Leave Samaria

Tuesday, November 4th, 2014

SodaStream International, an Israeli firm, has announced a deal has been finalized to close its factory in Mishor Adumim – an industrial park in the Samaria city of Maale Adumim, ten minutes north of Jerusalem – and move to southern Israel. Negotiations have been in the works for months.

The company and anyone associated has been harassed unmercifully by the boycott, divestment and sanctions (BDS) movement due to the location of the factory, which was built in an area developed by Israel after the 1967 Six Day War.

That includes actress Scarlett Johansson, who quit her post as a spokesperson for the far left Oxfam International nonprofit organization after being hassled for her ties to SodaStream.

But BDS activists somehow missed the point that the factory emphasizes co-existence in its even-handed approach to hiring some 500 Palestinian Authority Arabs as well as Jews.

With the closure of the factory, PA Arabs are the ones whose livelihoods will be hurt the most; many will find it difficult to replace their wages and working conditions (on-site mosque, etc) locally. Most may be unable to cross into pre-1967 Israel to replace their current jobs within a reasonable distance.

Even more ridiculous is the fact that SodaStream never should have been a target in the first place. Mishor Adumim was always seen as a place that would remain under Israeli control, according to the 1993 internationally-recognized Oslo Accords, signed both by Israel and the Palestinian Authority.

Nevertheless, the international BDS movement has been tracking and harassing SodaStream for quite some time and apparently, it intends to continue despite the disappearance of any reason to harass its target.

One would think activists with the group would be lifting glasses of the bubbly to celebrate SodaStreams move across the so-called “Green Line” into pre-1967 Israel.

But not so. Now the group is claiming it will continue its boycott because SodaStream will move its factory next year to Lehavim, near Be’er Sheva, in the “Naqab.”

The move will bring the company a savings of two percent, officials say.

But BDS insists the factory will displace Bedouin residents of the “Naqab” – that is, the Negev. How the construction of a factory in Lehavim, an existing town, will displace Bedouin residents in the vast expanse of a region that comprises literally 60 percent of Israels land mass, is anyone’s guess.

But somehow, the BDS people have managed to twist their logic around that pretzel.

Israel, meanwhile, is providing an incentive grant of $20 million for the new factory as part of its effort to encourage revitalization in the south.

Will SodaStream try to obtain work permits for its current Arab employees? Yes, says CEO Daniel Brinbaum, of course. He will welcome them at the new plant as well – but they will face a daily trip of up to 60 miles from the original work site.

Co-existence does not go out of style in a corporate culture simply because a factory relocates. It just may be that those PA Arabs who are unable to move south with SodaStream into pre-1967 Israel will end up being replaced by Negev Bedouin.

Jews and Bedouin in southern Israel have been living and working together for decades, BDS notwithstanding. In the south, Israelis have no reason to prove anything to anyone, least of all to activists with an agenda to stir up trouble without necessity. Survival is everyone’s main priority, first and last.

Hana Levi Julian

BDS Tries to Keep Israel’s SodaStream Out of Super Bowl

Sunday, December 9th, 2012

As cheerleaders shake their pom poms, top-dollar players hone their victory dances, and marketers prepare to rake in the dough raised through advertising and sales, Super Bowl XLVII will not just showcase a rivalry between this year’s best winningest football teams, but stands to highlight a burgeoning campaign against Israeli life in the biblical heartland.

SodaStream, an Israeli maker of home soda machines, aims to place its first advertisements in the US during the upcoming Super Bowl, according to an article by the Associated Press.  Aiming to make it big in the United States, SodaStream – the world’s largest manufacturer and distributor of home beverage coronation systems – seems to be a natural choice for Americans who want easy convenience, lower costs, and an effortless way to take part in protecting the environment by reducing the number of plastic bottles produced to hold their drinks.  The company is willing to stake a lot of money on that possibility – $3.5 million, the amount it takes to purchase just 30 seconds of advertising time during the Super Bowl.

And while simple consumerism might assure SodaStream a steady stream of sales, pro-Palestinian activists are working to ensure that SodaStream fizzles out.

Soda Stream is produced in Mishor Adumim, according to the AP, an industrial zone adjacent to Maale Adumim, a Jewish community in the Judean desert which has gained notoriety recently for its proximity to Israel’s latest building project, E-1.

“The new SodaStream publicity blitz has given the US boycott, divestment, sanctions movement a marvelous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,” said Anna Baltzer, an organizer of the US Campaign to End the Israeli Occupation in the AP report.

Though Israeli products enjoy success in the US and Europe, the massive international campaign encouraging governments, companies, and private citizens to boycott, divest, and sanction Israel has enjoyed limited success, winning an EU case stopping products made in Judea and Samaria from enjoying the same duty free status as products made in other parts of Israel, and convincing the United Kingdom to ban a SodaStream TV ad on the pretense that it disparaged other soda manufacturers.

For his part, SodaStream CEO Daniel Birnbaum says he’s “got to laugh” thinking he’s a target of pro-Palestinian activists, telling the AP that his company provides jobs and economic benefits to many Palestinians workers.

Malkah Fleisher

Printed from: http://www.jewishpress.com/news/bds-tries-to-keep-israels-sodastream-out-of-super-bowl/2012/12/09/

Scan this QR code to visit this page online: