The Practical Activist/Yossi Cukier

The early months of 1948 did not bode well for the Yishuv. Arab marauders roved the countryside seeking out soft, isolated targets and attacked with ruthless barbarity. The situation was particularly acute in Jerusalem, where supply convoys on the roads leading to the ancient Jewish city were subjected to daily ambush.

Americans understand the power of wordplay. When pro-abortion activists were fighting an uphill battle in the '90s, trying to gain public support for their cause, a very shrewd marketing company insightfully changed the language of their debate. The debate was no longer about abortion; now it was about "choice." The contentious question, "Are you pro-abortion?" had a new compelling answer: "No, I'm pro-choice." Language effectively changed the abortion issue, successfully focusing on the mother while disregarding the plight of the child. There is another roiling debate, this time concerning Israel, and you can help reframe it.