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‘It’s Real Cool’

29 Kislev 5764 – December 24, 2003
It is 30 years this month since I spoke in Madison Square Garden and had the zchus (merit) to launch Hineni, our Kiruv-Outreach organization. In those days, the Jewish world was very different. Kiruv - outreach was virtually unknown, so I knew that something different had to be done to awaken our people.

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