Lacking is the valuable interchange of people-to-people encounters, so vital to creating reconciliation and overcoming hatred. As more casual tourists include the Holocaust sites as part of their overall tour of Poland, it is critical that their experiences reflect the truth of the past, as well as present-day efforts to come to terms with it.

In response to the need to tell a more comprehensive story of the death camps, some philanthropists are encouraging activities to develop educational tours and cultural resources. For example, my California-based Taube Foundation for Jewish Life & Culture, working with other international philanthropic and Jewish organizations operating in Poland, is pursuing such initiatives with input from Rabbi Michael Schudrich, the chief rabbi of Poland, to identify much broader cultural immersion and educational strategies for Holocaust trip participants.

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With such concerted efforts, more can be done. Let’s start with relocating the concession stands to create a more respectful repose for the entryway without diluting the power of its message. Other logistical changes should include providing alternative transportation and entry points to both Auschwitz and Birkenau, with special attention to revised signs, interpretive materials and educational programs that point to the sanctity of the site.

Most significantly, the grounds themselves must be maintained as places for deep contemplation, personal reflection and transformation for a new generation who will pass on the lessons that must never be forgotten.

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Tad Taube is chairman of the Taube Foundation for Jewish Life & Culture, president of the Koret Foundation and honorary consul for the Republic of Poland in California.