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October 2, 2014 / 8 Tishri, 5775
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Italian Wine Label Features Hitler

“Enough is enough,” said Simon Wiesenthal Center Dean Rabbi Marvin Hier and Associate Dean Rabbi Abraham Cooper in a statement.
Fuhrer_Wein

The Simon Wiesenthal Center has called for a global boycott of a company producing Italian wines whose labels sport Nazi slogans and images of Adolph Hitler.

A Norwegian couple recently discovered the wines, produced by Vini Lunardelli, in the coastal Italian town of Rimini. Last summer, American Jews Matthew and Cindy Hirsch noticed the wine labels in a supermarket in the town of Garda.

“It is very shocking to us,” Hirsch said, according to Russia Today. “It makes you wonder about the sympathies of the local people.” Hirsch’s father is a Holocaust survivor, and many of her family members died in concentration camps.

“Enough is enough,” said Simon Wiesenthal Center Dean Rabbi Marvin Hier and Associate Dean Rabbi Abraham Cooper in a statement. “We first protested the marketing of ‘Führerwein’ by an Italian-based company in 1995. Now an expanded line of wines that demean, diminish and mock Hitler’s victims are promoted on a slick website.”

About the Author: www.JNS.org is an independent, non-profit business resource and wire service covering Jewish news and Israel news for Jewish media throughout the English-speaking world.


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13 Responses to “Italian Wine Label Features Hitler”

  1. Why not boycott European travel, let's see how they like it. Spend your money, Jews in USA we need your money here. I do not travel to EUROPE.
    They will not see a cent of my money, I am a Holocaust survivor.

  2. Alan Kardon says:

    Did anyone taste it? Maybe it is a poor joke? It could taste like s**t. In any event you can accidently knock it off the shelf and sue if it hits you. Never Again Never, we will fight back.

  3. Matt Barouh says:

    All you're doing is drawing attention to and promoting the company's street fighting marketing strategy. Ignoring repulsive marketing campaigns is civilized societies best defense.

  4. Shirley Gruenhut says:

    Enough is way beyond enough – this is not humorous, it’s disgusting, how dare anyone display the image of Nazis or Hitler to promote their product? Has the world lost all sense – all mores, conscience, and common sense? What kind of demeted dumbells are running the marketing campaigns? One wonders whether or not “The Boys From Brazil” (movie) have been resurrected. I spit on all of them. This must cease and desist – beyond incredible, shocking and injurious.

  5. Shirley Gruenhut says:

    Enough is way beyond enough – this is not humorous, it’s disgusting, how dare anyone display the image of Nazis or Hitler to promote their product? Has the world lost all sense – all mores, conscience, and common sense? What kind of demeted dumbells are running the marketing campaigns? One wonders whether or not “The Boys From Brazil” (movie) have been resurrected. I spit on all of them. This must cease and desist – beyond incredible, shocking and injurious.

  6. Shirley Gruenhut says:

    Enough is way beyond enough – this is not humorous, it’s disgusting, how dare anyone display the image of Nazis or Hitler to promote their product? Has the world lost all sense – all mores, conscience, and common sense? What kind of demeted dumbells are running the marketing campaigns? One wonders whether or not “The Boys From Brazil” (movie) have been resurrected. I spit on all of them. This must cease and desist – beyond incredible, shocking and injurious.

  7. Benjamin Fox says:

    If that company really wants to promote Hitler, they should have Obozo's picture on every bottle as he is the new Hitler on the scene.

  8. Tzipporah E Williams says:

    that’s beyond disgusting…people are getting too demented and trying to head the world back into an awful racist anti-semitic mindset G-d forbid!

  9. Where is it sold in the US.

  10. What do you expect. They were on Hitler's side until the Allies invaded Italy.

  11. Jon Kim says:

    I thought they would go with Il Duce!

  12. If you think that Eurabia has changed, you are right….they still hate the Jews, but now for a new Muslim reason. The new Nazi's are not even able to take care of themselves. They are barbaric parasites that it is not PC to want to destroy…it is only a matter of time until the West is pushed into the corner and then…..well, it is already written BH".

  13. Yechiel Baum says:

    In accordance to the peace treaty the defeated countries of Germany and Italy, isn't it against the law and should not those o****ries be punished and have USA aid witheld from them. lets see who will come to their aid. Also, during and after WWII, how comes the Italians were not interned in the campls in the USa? Was the USA afraid that the Italian Mafia would fight back? Anyone know other than crome what the Italians contributed to the world?

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