web analytics
January 26, 2015 / 6 Shevat, 5775
 
At a Glance
InDepth
Sponsored Post


Home » InDepth » Op-Eds »

Mere PR Will Not Make A Successful Mideast Policy


After running into a dead-end in its efforts to jump-start Middle East peace talks, the Obama administration has signaled that it has evaluated the situation and understands that all is not well. But instead of a course correction, senior administration officials have decided what they need to do is deploy their most effective weapon – the rhetorical brilliance of the president himself – on a recalcitrant state of Israel.

They say that in the next few weeks the White House will begin a public relations program in Israel and Arab countries to better explain the president’s intention to broker a comprehensive peace agreement. The highlight would be interviews with Obama on Israeli television as well as appearances broadcast in Arab countries.

In particular, the officials say they hope to convince the majority of Israelis who have been shown in polls to view Obama and his policies with distrust to support his stand on freezing building in Jewish settlements in the West Bank as well as in Jerusalem, rather than the policies of Benjamin Netanyahu, their own prime minister.

The idea here seems to be that if the Israeli people are sufficiently exposed to the charms of the American president, they will force Netanyahu to do as he has been told by Washington.

The administration clearly misunderstands the nature of its problem. The Israeli people already understand Obama very well. His problem is that they don’t buy what he’s selling. Indeed, this decision to launch a PR campaign reminds one of stereotypically “ugly American” tourists who believe the proper response to foreigners who don’t understand English is to merely speak English louder. What the administration needs in order to win the trust of Israelis isn’t a bigger megaphone but more realistic policies.

The reason many Israelis think they have been singled out for rough treatment by Obama is not because they don’t understand that his intentions are good and that his motives are pure; it’s because he has unfairly singled them out.

The dispute about settlements between the two governments was a calculated decision on the part of Washington to pick a fight with its smaller ally and raise the stakes until Netanyahu gave in. That would have handed Obama an easy triumph and a way to show the Arab world that friends of Israel no longer have a decisive say in American foreign policy.

But that’s not what happened and the administration appears to be baffled by the reaction inside Israel to the ginned-up settlements squabble. Instead of behaving as most liberal American Jews have done and blindly backing Obama’s pressure because of partisan loyalties and support for the administration’s domestic agenda, ordinary Israelis are supporting their prime minister and viewing Obama with suspicion.

Why? It’s true that part of the problem lies has to do with perceptions. Obama’s Cairo speech in June was offensive because of the way he equated the Holocaust with the predicament of Palestinian refugees and the fact that he pointedly snubbed the Jewish state by avoiding it during his Middle East tour. But the problem is bigger than either the president’s penchant for false moral equivalences or his travel schedule.

Obama’s policy seems to be based on the notion that Israel’s refusal to make new concessions on security and land is the primary obstacle to a breakthrough on peace. Though most Israelis would actually be willing to give up most settlements, they know that neither the Fatah-ruled Palestinian Authority in the West Bank or the Hamas mini-state in Gaza are interested in a peace that would recognize the legitimacy of a Jewish state no matter where the borders were drawn.

The failure of the Oslo Accords, the July 2000 Camp David summit, the withdrawal from Gaza in 2005 and last year’s desperate effort by former prime minister Ehud Olmert to hand the PA a state on a silver platter all illustrate the Palestinians’ lack of interest in signing such a deal.

In the clear absence of a credible peace partner, what point is there, Israelis are entitled to ask, in bullying their government to make concessions? Nor has anyone been impressed by the administration’s half-hearted attempt to get the Saudis and other Arab states to act as if they mean it when they claim to want peace.

Obama has not turned out to be a conventional liberal Democrat who is also willing to be a faithful friend of Israel as many, if not most, Jewish Democrats expected when they pulled the lever for him.

Though the vast majority of Jewish voters dismissed Republican claims that Obama’s associations with anti-Israel extremists such as the Reverend Jeremiah Wright and Palestinian scholar Rashid Khalidi would color his judgment in office, it turns out there was more to this line of argument than mere partisanship.

As demonstrated by his decision to bestow the presidential Medal of Freedom on former Irish President Mary Robinson – best remembered for presiding over the festival of anti-Semitism that characterized the 2001 UN Durban conference – Obama is not a man who understands or respects mainstream Jewish sensibilities.

Obama’s eloquence is a formidable diplomatic tool, but the idea that it can be used, as the president has said, to convince Israelis to “reflect” on their policies and change their tune is not only astoundingly arrogant, it’s wrong.

Israelis already want peace and have shown time and again they are ready to make sacrifices to achieve it. What is lacking is a similar commitment from the Palestinians. No amount of presidential eloquence or American PR ought to convince Israelis that further concessions on their part will bring peace until Palestinian leaders match Obama’s words with deeds.

About the Author: Jonathan S. Tobin is senior online editor of Commentary magazine and chief political blogger at www.commentarymagazine.com, where this first appeared. He can be reached via e-mail at jtobin@commentarymagazine.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Mere PR Will Not Make A Successful Mideast Policy”

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
New Yorkers are getting ready for another snowstorm...
Northeastern United States Gears Up for Epic Blizzard
Latest Indepth Stories
Golan map

Obama’s Syrian policy failures created the current situation in the Golan Heights.

Social Media pic

Our journey begins by attempting to see things differently, only then can we be open to change.

Middle-East-map

Despite Western ‘Conventional Wisdom&PC,’ the Arab/Israeli conflict was never about the Palestinians

Salamon-012315

Confrontation & accountability, proven techniques, might also help dealing with religious terrorists

In fact, wherever you see soldiers in Paris today, you pretty much know you’re near Jewish site

Inspired by the Perek Shira pasuk for “small non-kosher animals” we named the bunny “Rebbetzin Tova”

The abuse following publication proved a cautionary tale: no one followed in Peters’s footsteps

Plainly, there is no guiding hand dictating choices across the board.

How many sites that tell you to check your politics at the door have 10,000 likes?

In this particular case, the issue was whether the Arkansas prison system could prohibit, for security reasons, a devout Muslim’s maintaining a beard of a certain length as a matter of religious practice.

While we recognize the Republican Jewish Coalition is hardly a non-partisan outfit, a snippet from a statement the group released is worthy of note:

“These are good matzah balls,” my aunt Robertine would say, but her sister Irma would counter “No, not compared to Mama’s. They were always so light yet they never fell apart.”

Despite the 2005 Koby Mandell Act no Palestinian implicated in harming an American has been charged

The NY Times suggestion that HaMavesar cropping women from a photo is Israeli censorship is absurd.

More Articles from Jonathan S. Tobin
Tobin-012315

The abuse following publication proved a cautionary tale: no one followed in Peters’s footsteps

German Chancellor Angela Merkel in Jerusalem at the President's Residence, February 2014 (archive)

Anti-Semitism has returned to the mainstream of European society and Israel has become its focus.

One of the key talking points by apologists for Hamas in the current conflict is that it isn’t fair that Israelis under fire have bomb shelters while Palestinians in Gaza don’t have any. Among other factors, the lack of shelters accounts in part for the differences in casualty figures between the two peoples. But somehow […]

How will all this end? Hamas seems to think it will be Netanyahu who will blink first.

Nothing short of a stroke that will decapitate the leadership of this group will convince the Arabs that Hamas has made a mistake.

Z STREET will have the ability to compel IRS officials to testify as to their practices and produce all records.

“Death of Klinghoffer” opera frames the issue as Israel’s existence being the real crime.

Printed from: http://www.jewishpress.com/indepth/opinions/mere-pr-will-not-make-a-successful-mideast-policy/2009/08/12/

Scan this QR code to visit this page online: