In Jerusalem, wherever you add something modern, you inevitably create conflict between it and the ancient environment. Sometimes it’s amusing, as in the case of this ad for sunglasses. Other times it can start a war, as in the case of ads with semi-clad models pasted on bus shelters in Haredi neighborhoods.
The medium is one message, the environment is another message, and then there’s the message.
About the Author: Yori Yanover has been a working journalist since age 17, before he enlisted and worked for Ba'Machane Nachal. Since then he has worked for Israel Shelanu, the US supplement of Yedioth, JCN18.com, USAJewish.com, Lubavitch News Service, Arutz 7 (as DJ on the high seas), and the Grand Street News. He has published Dancing and Crying, a colorful and intimate portrait of the last two years in the life of the late Lubavitch Rebbe, (in Hebrew), and two fun books in English: The Cabalist's Daughter: A Novel of Practical Messianic Redemption, and How Would God REALLY Vote.
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