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As to whether Coke chairman Muhtar Kent had dishonored his father’s legacy by advocating that “seizure of Jewish citizen’s property in Nazi Germany did not violate international law,” a Coke spokesman stated, “This is not relevant to this case.” When Kent’s office was called directly, the switchboard operator said Kent “does not wish to talk about it.”

But Bigio does want to talk about it. He says the case is now between him and Muhtar Kent. “Only Kent,” Bigio insists, “can do the right thing.”

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Edwin Black is the award-winning and New York Times bestselling author of “IBM and the Holocaust” as well as “The Farhud: Roots of the Arab-Nazi Alliance in the Holocaust.”

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Edwin Black is the author of several books including “ IBM and the Holocaust” and the initiator of the Covenant of the Democratic Nations effort. For his prior efforts, he has been awarded the Moral Courage Award, the Moral Compass Award, and the Justice for All Award.