Across Israel, Meir Panim responds to the growing needs of the country’s 1.75 million impoverished residents through various food and social service programs.
In 1974, Ronald Reagan made the best purchase of his political career: he bought a ranch. Rancho Del Cielo – the “Ranch in the Sky” – was nestled in the hills near Santa Barbara, California. Reagan said the ranch was “a sanctuary … like no other … at Rancho del Cielo, Nancy and I could put on our boots and old clothes, recharge our batteries, and be reminded of where we had come from.”
When Reagan ran for president in 1976 and 1980, he made sure that photographers caught him chopping wood, mending fences, and riding horses. “This,” said Reagan, “is who I really am.”
In 1999, George W. Bush made the best purchase of his political career: he bought a ranch. Prairie Chapel Ranch, located in Crawford, Texas, quickly became the site of many of Bush’s photo ops, cementing Bush’s rustic persona in the public mind. When Bush announced his 2000 run for the presidency, he wore a cowboy hat and boots – and he used the ranch, his “little slice of heaven,” as his campaign headquarters.
Americans love cowboys. No presidential candidate since Richard Nixon has emerged victorious without a substantially “boots” feel. Bill Clinton ran as a hick-from-the-sticks, a country boy with a big heart; Jimmy Carter ran as an honest farmer.
Americans have always loved wilderness candidates. Thomas Jefferson routinely cited his status as a Virginia farmer. William Henry Harrison ran as a backwoodsman, bred in a small log cabin – his actual childhood home was actually rather large – and fond of hard cider. Abraham Lincoln ran as a log cabin rail-splitter.
By contrast, Americans dislike suits – men and women who feel like big-city bureaucrats. America’s biggest electoral losers have almost universally been suits: John Quincy Adams, Martin Van Buren, Horace Greeley, Walter Mondale, Michael Dukakis and John Kerry, among others, have met with crushing defeat largely because they seemed like urban slicksters.
Adlai Stevenson said during the 1952 campaign, “My life has been hopelessly undramatic. I wasn’t born in a log cabin. I didn’t work my way through school nor did I rise from rags to riches, and there’s no use trying to pretend I did.” No wonder Eisenhower crushed Stevenson twice.
Why do Americans care whether their presidents wear boots? Because presidential politics is all about image-making. According to scientists, people judge each other within less than one-tenth of a second – and they rarely change those judgments.
We use images as shortcuts. Rather than investigating whether a candidate is healthy, we check his hair: if he’s bald, we often assume he’s decrepit. Rather than investigating whether a candidate is tough, we check his chest: if he’s got military ribbons, we assume he’s a rough-and-tumble fellow. Rather than investigating whether a candidate is an elitist, we check his shoes: if he’s wearing Bostonians rather than boots, we assume he’d rather play polo than get together for a beer.
This isn’t a bad thing. We have to judge candidates as people rather than lists of policy positions. After all, politicians promise us the world. The question is: whom can we trust? We should use all the tools at our disposal to determine authenticity.
And we are surprisingly good at spotting phonies. John Kerry couldn’t have slapped on a Stetson and faked a drawl – Americans would have seen through him. George W. Bush couldn’t play a professorial policy wonk – Americans would have seen through him.
Who, then, is the most authentically likable and trustworthy candidate in 2008? On the Republican side, there are three candidates with truly authentic images: John McCain, Rudy Giuliani, and Mike Huckabee. Huckabee’s down-home style and easy humor make him a formidable personality politician in the Republican primaries, but his specifically Christian rhetoric and foreign policy ignorance make him seem backwards to a broader audience. Giuliani’s obvious backstreet toughness and 9/11 reputation elevate him above the usual “suit” stereotype, but his social values are the values of the city. McCain is a typical boots candidate, and the “maverick” label pinned to him by the media doesn’t hurt.
On the Democratic side, there is a dearth of authenticity. Hillary Clinton has been searching wildly for an authentic image – with her victimization routine in New Hampshire, she may have found it. Unfortunately, that image appeals to a select few. Barack Obama has an authentic image – he’s young and starry-eyed – but his broad-based appeal may be undercut once he is forced to talk policy rather than platitudes. John Edwards has perhaps the best boots image – but his obsession with his hair has added a distinctly metrosexual feel to his campaign.
History suggests that John McCain is the strongest general election candidate of the bunch, at least when it comes to image. If McCain can demonstrate the energy necessary to overcome his “aging warrior” image, he could be the odds-on favorite to enter the White House in January 2009.
And McCain is already one-up on Reagan and Bush: he’s owned a ranch in Arizona for decades.
About the Author:
If you don't see your comment after publishing it, refresh the page.
Comments are closed.
Klein’s challenger has demonstrated a propensity to unleash poisonous vitriol, even to other Zionists
President Obama’s foreign policy is based on fantasy.
Welcome the book of Leviticus!
International Agunah Day falls annually on Ta’anis Esther, this year on March 13.
Yeshiva University Museum recently hosted an exhibit titled “Threshold to the Sacred.”
Even a foxhole Yid has to admit that antisemitism is on the upswing.
As shocking and insulting and horrifying as it is, Nazi war criminals are still living freely among us.
One can almost imagine a shocked Mr. Kerry thinking to himself, “How could he?” Yet not only did Mr. Putin do what he did, China, one of the three major international players along with the U.S. and Russia, agreed with him, not with Mr. Kerry.
Ramaz is a venerable Modern Orthodox educational institution whose mission statement contains the explicit commitment to “Ahavat Yisrael, and love and support for the State of Israel.”
In the course of the ages there wasn’t a Jewish community more convinced of its capacity for survival than the Jewish community of Hungary in the 19th and 20th centuries.
Liberals got an Affirmative Action president who doesn’t have the wisdom or the authority to change the battle plan.
The world excuses Islamic murder, but focuses on flaws, often imaginary, on the part of Israel.
Abbas also sent wreath to honor suicide bomber who killed 8.
But one doesn’t need to be a secret agent to worry about the bio-metric program.
Listener contributions to keep ‘JM in the AM’ on the air, serving the community for another year.
Russia is thumbing her nose at President Obama.
“In today’s international climate where people are looking for every reason to hate Israel, we cannot allow untruths to go unchallenged.”
Printed from: http://www.jewishpress.com/indepth/opinions/why-boots-matter/2008/01/23/
Scan this QR code to visit this page online:
No related posts.