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Many moons ago, when I was a young Rebbetzin, I had a vision - to awaken American Jews and bring them back to Am Yisrael. In those days, Israel Bonds would hold an annual celebration for contributors at Madison Square Garden. If you bought a bond for "x" number of dollars, you were entitled to a free ticket and could participate in what was called a "Spectacular" at which Hollywood stars entertained.
Through rain, sleet, and snow . well maybe just snow, Jews from all over made it their business to attend this past Sunday night's Big Event at the WaMu Theater in Madison Square Garden. Lipa Schmeltzer, along with other great Jewish entertainers, performed to an energized crowd of men, women, and children.
It is 30 years this month since I spoke in Madison Square Garden and had the zchus (merit) to launch Hineni, our Kiruv-Outreach organization. In those days, the Jewish world was very different. Kiruv - outreach was virtually unknown, so I knew that something different had to be done to awaken our people.