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September 20, 2014 / 25 Elul, 5774
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Win Friends and Influence People with Emotional Appeals

People are not influenced by rational argument, but rather by emotion, so make your appeals powerful and emotional.
A young Arab boy is comforted by two Arab women in Sheikh Jarrah, Jerusalem.

A young Arab boy is comforted by two Arab women in Sheikh Jarrah, Jerusalem.
Photo Credit: Abir Sultan/Flash90

Anti-Zionists understand this. They use art, theater and even physical intimidation (I am not recommending this last, but you have to admit it is a powerful emotional tool). We present legal briefs tracing Jewish rights in Judea and Samaria to the San Remo conference of 1920, and they make up stories about settlers uprooting Palestinian olive trees.

Interestingly, both David and Arfa point to the same phenomenon — that emotion is the key to influencing opinion. And of course there is more than one way to trigger an emotional response. So by all means, let’s continue to send our Jewish kids on Birthright trips, and make it possible for the Christian ones to walk where Jesus walked.

Arfa mentions the fact that anti-Israel views permeate the artistic and academic community. She suggests that we need to develop a “new generation of Zionist artists and academics.” For example — a particularly painful one in view of the two Israeli films nominated for Academy Awards this year — where are the Zionist filmmakers? Give them grants! And let’s fund pro-Israel academic programs to counteract the Saudi-paid “Middle East Studies” departments.

And finally — let’s not pretend that we don’t understand what our enemies are, and let’s make sure everyone knows it.

Visit Fresno Zionism.

About the Author: Vic Rosenthal created FresnoZionism.org to provide a forum for publishing and discussing issues about Israel and the Mideast conflict, especially where there is a local connection. Rosenthal believes that America’s interests are best served by supporting the democratic state of Israel, the front line in the struggle between Western civilization and radical Islam. The viewpoint is not intended to be liberal or conservative — just pro-Israel.


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