Think Nike. What comes to mind? I bet shoes is at the top of your list, or close to it.
That’s because Nike has branded itself so that you associate its name with shoes – and next time you go to buy a pair of sneakers, the name Nike is likely to at least cross your mind.
Converting this new Hebrew noun into a verb – to brand, Hebrew uses the active-intensive פִּעֵל verb form to produce the word לְמַתֵּג.
צֶוֶת הַשִּׁוּוּק עוֹבֵד קָשֶׁה עַל מִתּוּג הַמּוּצָר.
The marketing team is working hard on branding the product.
Visit Ktzat Ivrit.Ami Steinberger
About the Author: Ami Steinberger is founder and director of Ulpan La-Inyan.The author's opinion does not necessarily reflect the opinion of The Jewish Press.
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