Think Nike. What comes to mind? I bet shoes is at the top of your list, or close to it.
That’s because Nike has branded itself so that you associate its name with shoes – and next time you go to buy a pair of sneakers, the name Nike is likely to at least cross your mind.
Converting this new Hebrew noun into a verb – to brand, Hebrew uses the active-intensive פִּעֵל verb form to produce the word לְמַתֵּג.
צֶוֶת הַשִּׁוּוּק עוֹבֵד קָשֶׁה עַל מִתּוּג הַמּוּצָר.
The marketing team is working hard on branding the product.
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About the Author: Ami Steinberger is founder and director of Ulpan La-Inyan.
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