Don’t miss this opportunity to explore Israel off the beaten track, feel the conflict first hand, understand the security issues and politic realities, and have an unforgettable trip!
The Russian Jewish Congress has partnered with one of the country’s leading Internet companies to deliver free matzah to Muscovite Jews. The only cost to recipients will be the price of the delivery.
The collaboration with the online marketing giant Vigoda.ru will allow the Jewish organization to send two million emails on Thursday in the hope that the offer will help introduce matzah to the homes of young professionals who would otherwise not get them.
“The idea is to reach out to young and secular Jews and to reintroduce or sometimes introduce this basic custom of Judaism,” Matvey Chlenov, the RJC’s deputy executive director, told JTA. “Like most Muscovites, they are busy with careers and raising children and will often not take the effort to spend two-three hours in Moscow’s notorious traffic jams to get to a handful of places where matzot are on sale.”
The emails that are meant to place matzah on the menu this Passover were sent through Vigoda.ru, a Russian website and company that, similar to the American website Groupon, offers various deals for reduced prices in a daily email that it sends to a large number of people.
The Russian Jewish Congress has stocked up on a ton of matzah it hopes to give out with help from Vigoda and through the organization’s own campaign on social media.
David Shostak, co-owner and CEO of Vigoda, said his firm decided to include the Russian Jewish Congress’ offer in an email to two million recipients in Moscow as “a service to the community.” Shostak, who speaks Hebrew, said he runs the company from Moscow but travels often to Israel.
About the Author:
If you don't see your comment after publishing it, refresh the page.
Comments are closed.
Curious as to how long Israel has been rocket free? This site will tell you…
45 minutes in and the cease fire is still holding…
Hamas wants the Arabs in Judea and Samaria to join in…
As the 8:00am deadline for the cease fire approaches, Hamas has shot a lot rockets into Israel to get their last licks: 7:32am 08-01-2014 Bnei Ayish / Gan Yavne 7:32am 08-01-2014 Bnei Ayish / Gan Yavne 7:32am 08-01-2014 Bnei Ayish / Gan Yavne, Givati 7:31am 08-01-2014 Ashdod, Bnei Ayish / Gan Yavne, Givati 7:31am 08-01-2014 […]
Said Arikat is not just a journalist, he acts more like a lobbyist for the Palestinian Arab cause in daily press briefings at the State Department.
More ugly anti-Semitism in Europe, with the Gaza war serving as the wick for the firebombs of hatred.
Anyone taking bets on how long this cease fire will last, and how many rockets will be fired up to the last minute?
As Gaza terrorists continue to ‘carpet-rocket’ Israel, UN chief Ban Ki-moon and US Secy of State John Kerry plan another cease fire.
Shuka Dorfman, head of the Israel Antiquities Authority, has passed away at 64 after a serious illness.
There can only be a finite number of tunnels, but the IDF keeps finding more of them…
Israel’s Chief Rabbis give ruling exempting IDF soldiers from fasting on Tisha B’Av.
8:00pm In the mortar attack on the Eshkol region, 10 people were wounded by a Gazan mortar, 6 in serious condition.
Life Lesson #1: Don’t go outside to photograph the Iron Dome system overhead if you don’t have to…
A chief rabbi of the Netherlands said unidentified individuals hurled stones at his home in what he said was the second anti-Semitic attack on him in a week. Rabbi Binyomin Jacobs said the latest attack took place at 5 a.m. Thursday, when two stones were hurled through a window of his home in Amersfoort. An earlier incident outside his home […]
Wave of anti-Semitic graffiti, physical attacks spreads, this time to University of Oregon
Police in Berlin say about 1,000 demonstrators, most of them Palestinian, held an unregistered march protesting Israel’s actions in Gaza. Up to ten demonstrators were arrested for breach of the peace and for trying to forcibly free others already arrested in Saturday’s melee, a police spokesperson said. Rocks were thrown during the disturbance and a police officer was struck but […]
Leftists talk “peace” in Tel Aviv, but Arab family won’t accept condolence visit from Peres
38 year old man beaten with metal bars; Third of Malmö residents from Muslim-majority countries
A Jewish-Muslim family from Syria escaped from the country’s civil war to Israel.
Printed from: http://www.jewishpress.com/news/breaking-news/russian-jewish-group-offers-free-matzah/2013/03/13/
Scan this QR code to visit this page online: