IBM in Haifa is developing a a new augmented-reality mobile shopping app to enable retailers to personalize customers’ shopping experiences from their smart phones and tablets.

The new app will allow users to scan store shelves to receive personalized product information, coupons, and recommendations as they shop.

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The app will also allow users to customize their profiles according to factors that matter to them most – such as the cost, inclusion of an allergenic or undesired ingredient, or biodegradable packaging, and will provide prices, review, discounts, and even reviews by friends accessed through the user’s social networking memberships.

Haifa’s IBM Research lab aims to give in-store shoppers the same amount of real-time product details online shoppers have.

The app will also provide retailers with information about consumers, enabling them to better stay in touch with their likes and dislikes, and will help them build brand loyalty by providing coupons and membership benefits.

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