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The Outreach Revolution

Our battles with the Conservative movement are over. They no longer pose a threat to Orthodoxy.
Jack Wertheimer

Jack Wertheimer
Photo Credit: Between Two Worlds

I think I’ve said this before – or something like it. Jack Wertheimer is one of my favorite Conservative Jews. A recent article of his in Commentary Magazine could not be more positive about Orthodox outreach. In fact I think he is even more supportive of it than many Orthodox Jews.

Why would a prominent Conservative Jew be so supportive of Orthodox kiruv? I suppose that he believes in the values of Torah and mitzvot. Despite popular notions to the contrary, Conservative Judaism is not opposed to doing mitzvot. They actually support it. At least on paper. How they define mitzvah observance is where the problem lies. Another problem with Conservative mitzvah observance are the percentages of those who actually observe…

My guess is that the percentage of Conservative Jews who observe Shabbot in any meaningful Halachic sense – is very small. I believe that Professor Wertheimer is a part of that minority.

Theological differences exist too. But those problematic views are not mandated… and thus surmountable in an individual. That they are tolerated by the movement is beyond the scope of this essay.

Professor Wertheimer has done an excellent job of studying and analyzing Orthodox kiruv – in virtually all of its incarnations. He discusses its history, financing, appeal, and examines why it flourishes. He credits the Lubavitcher Rebbe for starting this revolution. And he correctly notes that many non-Habad kiruv workers have learned from Habad.

From Habad; to Aish HaTorah; to Torah U’Mesorah; to community kollelim; to Modern Orthodox kiruv… he lauds it all. He even concludes that Orthodoxy underestimates its own success. Success that he views with a very positive eye.

He also notes the friction created between Conservative rabbis who lead synagogues and kiruv workers. The claim is that Habad (for example) will set up shop and undermine the Conservative shul business structure by offering smaller friendlier shuls with little or no synagogue dues. They also offer to provide Bar and Bat Mitzvah ceremonies without any minimum shul religious class attendance requirement (typically 3 years). Bar and Bat Mitzvah celebrations are a drawing card for membership. True to form, it seems that Professor Wertheimer has no problem with Habad doing that.

The realities of 21st century life in America have caused lofty kiruv goals of bringing Jews to full observance to be lowered. One of those realities is the massive attrition of Jews from the Conservative movement into secular lifestyles. The pool of Jewish kiruv targets from there has been diminished. Conservative Jews tended to give their children at least a minimal Jewish identity making them more receptive to kiruv. Those who have left it to become completely secular makes it much harder for them to be attracted to an observant lifestyle. I agree with him.

That the expectations have been lowered and that the Lubavitch model of linear success is increasingly becoming the model for non Lubavitch kiruv. Any increase at all in their level of commitment is now viewed a success. As such Professor Wertheimer contends that Orthodox Kiruv is having far more impact on American Jewry than anyone might imagine. Those who have come into contact with Orthodox outreach programs but do not become Orthdodox themselves take that knowledge and impart it to other non-Orthodox Jew is their shuls. These Jews might never come into contact with Orthodox outreach. Thus there is a sort of multiplier effect.

Professor Wertheimer has the highest praise for Habad. They seem to be the most successful and the most organized. For example he points out their JLI program:

Of particular note is the Jewish Learning Institute (JLI), by far the largest internationally coordinated adult-education program on Jewish topics, offering the same set of courses at hundreds of Chabad locations around the world, all on the same schedule. This means that Jews who are traveling can follow the same course from session to session, even if they find themselves in a different city each week. In the fall of 2012, nearly 14,000 American Jews were enrolled in JLI courses, and overall close to 26,000 participated in Chabad’s teen- and adult-education programs.

The Chabad network is striving to create a seamless transition, so that young people who attended its camps or schools will gravitate to a Chabad campus center when they arrive at college and later, as adults, will join Chabad synagogue centers. No other Jewish movement offers this kind of cradle-to-grave set of services. The participants in these programs, needless to say, range in their Jewish commitments, but with the exception of a small minority, all are drawn from the ranks of the non-Orthodox.

But he also notes the explosion of non-Habad Kiruv organziations as well – including the far more insular world of Haredim. There are about 50 or so community kollelim that do outreach. My only real quibble with Professor Wertheimer is that these kollels are really more about in-reach than outreach (although they do outreach too). They tend to reach the already observant world and raise the level of observance and limud Torah. There are drawbacks to this too which I have discussed in the past but are also beyond the scope of this essay.

About the Author: Harry Maryles runs the blog "Emes Ve-Emunah" which focuses on current events and issues that effect the Jewish world in general and Orthodoxy in particular. It discuses Hashkafa and news events of the day - from a Centrist perspctive and a philosphy of Torah U'Mada. He can be reached at hmaryles@yahoo.com.


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Binyamin and Chaya Maryles, uncle and aunt of Emes Ve-Emunah author Harry Maryles.
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