The Jewish National Fund has been greening the Land of Israel since 1901. CEO Russell Robinson tells Eve Harow about the water recycling and river rehabilitation projects, the heritage conservation sites, the educational facilities and summer camps and the endless vision for a better tomorrow. The ultimate partnership between Jews in Israel and those in the Diaspora to build the Jewish National Home is what inspires him to inspire others. Living roots is what the JNF is about. Thanks Grandpa.