Photo Credit:
Barack and Barak.

Published on Jewish Business News
by Ilan Shavit

The start-up Reporty Homeland Security Ltd has taken a $1 million investment from Israeli former prime minister, former defense minister, and former IDF chief of staff Ehud Barak.

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Reporty is developing a platform to transmit real-time emergency reports. The company says the investment is designed to accelerate the development, recruitment and continued distribution in 911-type agencies worldwide.

Founded in 2014, the company is well-connected within Israel’s military industrial complex and the politicians that receive their flowers via FTD: there’s CEO Amir Elihai, a former special forces officer, as was Barak. He has worked 10 years in security organizations and has extensive experience in venture capital in Israel; and Pinchas Bukhris, former defense ministry director general and former commander of the IDF cyber unit 8200, now a director at Reporty. Ehud Barak said in a Reporty press release statement: “Reporty provides an answer to the essential need of every citizen – a sense of security, based on immediate and easy access to emergency services, including municipalities, hospitals, airports, Police, Fire and Rescue, etc. “Reporty will provide a platform for control and reporting, including large masses while protecting the privacy of each citizen.” Each year emergency services in Israel and around the world receive hundreds of millions of calls, goes Reporty’s raison d’etre. The average conversation time is from two and three and a half minutes, during which the operator must quickly assess credibility of the report, the event’s location, and what resources are available for use. Despite the long time spent delineating the relevant information for decision-making, various organizations still report that between 20 and 30 percent of their calls turn out to be false alarms. Another critical aspect is the speed of detecting the location of the caller. In the US alone, about 10,000 people die annually due to authorities’ failure to identify the locations of reported emergencies.

Report aims to change the scene when it comes to communication between the reporting caller and the various authorities, by streamlining the process of reporting and receiving, saving on expenses, and, more importantly, saving lives. The new application works through a broadcast video in real time, which, with the click of a button, transmits two-way video and audio to the appropriate emergency center, including accurate data about the location and the report’s degree of credibility.

This article was written by Ilan Shavit

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