The website “TechCrunch” reports that Facebook has just purchased the Israeli mobile analytics and market intelligence company, Onavo, for somewhere between $100-$200 million.
Onavo, formed in 2010, will turn into Facebook’s first office in the country.
Onavo’s primary application is for market intelligence, monitoring the performance of mobile apps for the purpose of charting that performance versus that of its competitors. They have another mobile app designed for optimizing performance and battery life on mobile phone devices.
This is the third Israeli company that Facebook has bought, the first was Snaptu ($70 million in 2011), and Face.com ($50-$60 million in 2012).
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