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July 22, 2014 / 24 Tammuz, 5774
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Norwegian Store Chain Cancels SodaStream Boycott #BDSFail

For the fifth consecutive year imports from Israel to Norway have increased more than imports from other countries.

For the fifth consecutive year imports from Israel to Norway have increased more than imports from other countries.

Attempts by anti-Israel and BDS affiliated movements to pressure businesses to boycott Israeli products in Norway have failed.

Staples, a large Norwegian department store chain, announced in December that it was going to stop selling SodaStream products from Israel following pressure from the local workers Union and pro-Palestinian groups.

Med Israel for Fred (MIFF), a pro-Israel organization, heard of the planned boycott, and Kjetil Ravn Hansen, a deputy on the MIFF Board, sent the following message to the company:

“I was very disappointed when I read on your Twitter account about the phasing out of SodaStream. It appears that this decision is taken on the basis of collaboration with the Norwegian People’s Union [the workers union]. Since this is a unilateral, negative attitude to the world’s only Jewish state, I’m afraid this is not a balanced decision.”

Staples claimed they stopped selling the product because it sold poorly.

But following a campaign by MIFF, Staples reversed its decision and returned to selling SodaStream.

MIFF notified Staples it would publicize that Staples was a boycotting company, thus potentially hindering its international sales. Staples announced: “We want to make it clear: We still sells SodaStream. We take no position on political issues.”

General data shows BDS organizations have failed not only with Staples and SodaStream, but in regards to all trade between Israel a Norway. Norway’s Bureau of Statistics has recently published the preliminary figures for Norwegian external trade in 2013, and statistics show that Norwegian imports from Israel were at a total of 807 million Norwegian Krones (NOK), ($131 million), up from 761 million NOK in 2012.

In fact, for the fifth consecutive year imports from Israel to Norway have increased more than imports from other countries.

According to the Bureau of Statistics, Norwegian exports to Israel have also increased in 2013, by 15 percent, to 667 million NOK, from 580 million NOK in 2012.

About the Author: Aryeh Savir is director of the International division of Tazpit News Agency.


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7 Responses to “Norwegian Store Chain Cancels SodaStream Boycott #BDSFail”

  1. Gil Gilman says:

    Don't these BDS types have anything better to do with their time…energy…and money…like feeding the hungry, clothing the naked, housing the homeless, being kind to strangers, and walking humbly with…wait…they are either atheist or have usurped the dominion of Hashem…at least in their fevered imaginations. If anyone comes with a lying dream or vision ignore them for their end is certain. Read any of the prophets…they all say the same. Their goals are all self-justifying folly.

  2. Sharon Story says:

    I love my Soda Stream and all my relatives love theirs.

  3. Kjeld Hesselmann says:

    Something cleared up for the Norwegian firm. Hopefully the same will do for Danske Bank in Denmark. The bank has adopted some of the BDS’s philosophy which is to say that they place their business inside the PA domain and make divestments towards Israel proper.

  4. Very, very interesting. And I keep hearing how anti-Israel Norway is…maybe this information is hyped up, and not so true at the street level. I've been boycotting Norwegian products for quite a while here in the U.S. on the basis of reports of anti-Israel policies taken by Norway. Perhaps I shall reconsider (they do make a very good fish oil supplement…and vodka, too).

  5. Walmart and Canadian tire sell soda stream in Canada, I like mine. :-)

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