When my generation was young, I believed the only insurance that people cared about was life insurance. Men (mostly) wanted to make sure their families could manage financially upon their death and so they took out life insurance. It was a time when being a homemaker was not seen in a dollar value and as most women had not yet entered the work force, the need to insure “the little woman” wasn’t a priority.
**MS Society, Canadian Paraplegic Association.
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