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September 29, 2016 / 26 Elul, 5776

Posts Tagged ‘beer’

Fizzing SodaStream Stock Bubbles Over Homemade Beer System

Thursday, June 2nd, 2016

SodaStream, which claims it is the leading global manufacturer and distributor of Sparkling Water Makers, has announced the release of its new home beer system, the Beer Bar. If you own SodaStream stock, you’ll probably want to ride them for a while: SodaStream International Ltd. SODA, -0.43% shares surged 10.1% after the release of the home brewing system. SodaStream shares are down 7.9% for the past year, but up 19.7% for the year to date. The S&P 500 is up 2.7% for the year so far. So if you wait it looks like it’ll be soaring from this point on.

The brand concept is about making quality home-crafted beer using sparkling water and a unique beer concentrate brewed to perfection. They unveiled Beer Bar with a light beer they call Blondie, with “a smooth authentic taste, and a hop filled aroma.” The Beer Bar enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to Sparkling Water. Blondie contains 4.5% alcohol by volume, which the manufacturer says is the average level found in most global beer brands. A one liter Blondie bottle yields approximately three liters of beer.

And that is a reason for concern, according to Men’s Journal, which called the SodaStream release “Today’s Beer Atrocity.” They argue that “SodaStream didn’t consider is the science of bubbles in beer. Since the concentrate comes uncarbonated, once you open the bottle of Blondie, there’s no CO2 to push away oxygen that will spoil the brew — assuming you don’t make all three liters of the diluted beer at once. A growler (beer bottle) of ale or lager that’s been opened only tastes fresh for up to a week, and that’s with the benefit of carbonation. So once you open the Blondie, you better drink it fast.”

Daniel Birnbaum, Chief Executive Officer of SodaStream, who brought the company up from $20 million to $500 million annually in a few short years, is not bothered by the critics. “We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” he says. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”

We still think you shouldn’t let it stand in the fridge once you opened it, because in a few days you might find it had gone flat.

JNi.Media

Conflict of Interest Brewing for Lapid and Beer Company

Thursday, July 25th, 2013

Yesh Atid and party chairman Yair Lapid are facing their first charges of unethical conduct following the revelation that one of Lipid’s advisers is a part-owner of a beer company that is due tor receive aid from the Finance Ministry that Lapid heads.

Hillel Kobrinsky is an adviser to Lapid and holds a 4 percent stake in Abeer Habar, the owner of Alexander Beer that is in line to receive government compensation for the recent tax hike on alcoholic beverages, the Israeli Globes business newspaper revealed.

A petition for disclosure of agreements singed by Kobrinsky has been filed by Globes under the Freedom of Information Law.

Lapid’s media advisor Nilly Richman countered that Kobrinsky and Yoram Bauman, who managed the Yesh Atid election campaign and also is an investor in the beer company, are suing Globes.

Kobrinsky and Bauman, through their lawyer, today sent a warning to “Globes,” in which they claim that the article implied that they were behind the measure that led to the decision to help microbreweries by exploiting their ties with the finance minister and for personal gain.

However, the Movement for Quality Government charged that the report raises “concern of flawed ethical conduct and raises suspicion of inappropriate and improper conduct…about the closeness of some of the owners of the dominant breweries involved in the process to the finance minister himself and to his party, especially when this has not been disclosed.”

Jewish Press News Briefs

Scottish Brewer from Gush Etzion Crafts Traditional Beer

Monday, April 15th, 2013

The Israeli beer industry includes a wide range of brew masters from native Israelis to North American immigrants whose microbreweries can be found across the country from the Golan, Western Galilee and Jezreel Valley, to Ein Hod and Emek Hefer in the north and in the Negev.

In the hills of Judea, Gush Etzion also has its very own brewery known as the Lone Tree Brewery. Established four years ago by David Shire, originally from Glasgow, Scotland and his wife, Miriam from Tunisia, along with an American couple, Yochanan and Susan Levin, the brewery offers a wide array of flavors to the Israeli market.

Most likely the only Scottish brew master in Israel and maybe even in the Middle East, Shire has been living in Israel for the past 30 years.  A biologist, who was studying for a PhD when he first made aliyah while working at Hadassah, Shire made a career switch to landscape gardening and eventually discovered the brewery business as well.

“Back in the UK, you feel as though you must have a certain professional status, but once in Israel, I found that this was largely not the case – it’s acceptable to work in all sorts of jobs. I would rather work in gardening and making beer than in a lab with mice,” Shire told Tazpit News Agency.

Growing up in Scotland, Shire was very familiar with beer and believed that there was a void to fill in the Israeli market. Along with his American counterparts, the Levins, who are also his neighbors in the Neve Daniel community, Shire and his wife discussed one night the possibility of opening a boutique brewery. “We didn’t necessarily drink a lot of beer growing up, but we knew what good beer is supposed to taste like,” said Shire whose mother still lives in Glasgow.

“With that in mind, we wanted to make the best beer possible,” Shire explained, pointing to a periodic table of beer styles tacked on the brewery wall.

The initiative didn’t begin with sweeping expectations. “We started out small, making our own styles of beer based on traditional recipes. The next step was to see if the beer would sell.”

In addition to creating seven unique flavors of beer which include London Pale Ale, Belgian Piraat Ale, California Steam Ale, and Extra Oatmeal Stout, an Irish flavor, Shire and his partners also had to come up with a unique label for their beer. “We wanted a name that would reflect that the beer was crafted in the hills of Judea, and therefore we chose Lone Tree, a symbol of this region.”

The lone tree is a 700 year-old oak tree that stands in Gush Etzion near the Alon Shvut community. The tree became a symbolic landmark to Jewish residents forced to leave behind their communities when Gush Etzion fell to the Jordanian Legion in May 1948. Among the heavy losses, the Jordanians destroyed Kibbutz Kfar Etzion, established in 1935 while also killing its 127 Jewish defenders the day before Israel’s Declaration of Independence. During the 19 years that Gush Etzion was under Jordanian control until Israel’s victory in the 1967 war, the children of Gush Etzion would go to certain observation points in Jerusalem to glimpse the oak tree from afar, dreaming of their return home.

Today, the Lone Tree Brewery, which is located a few minutes away from the famous oak tree, sells its brews across Gush Etzion and Jerusalem, producing a few hundred bottles each month with plans to expand. The brewery also makes specialty beers for Jewish holidays including a popular date and pomegranate beer for Rosh Hashana.

“There is something magical about making beer here in Israel,” adds Shire, pouring a glass of Extra Oatmeal Stout. “When tourists come to visit us, they get to experience phenomenal views of the Judean hills and the coast, soak in the area’s history, all while drinking a quality hand-crafted beer. It doesn’t get any better than that.”

The Lone Tree Brewery is located in the Gush Etzion forest in the Abu-Cleb Recreational Park, a 15-minute drive from Jerusalem.

Anav Silverman, Tazpit News Agency

Printed from: http://www.jewishpress.com/news/scottish-brewer-from-gush-etzion-crafts-traditional-beer/2013/04/15/

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