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In a vicinity where kosher food is readily available in abundance, and where kosher groceries and supermarkets can be found at every street corner, Brooklyn, New York has  yet to welcome its first kosher all-organic store. But it finally will in the near future.


Organic Circle, the first kosher all-organic store in the USA, is launching at a time when going organic is the trend. Individuals are becoming more health conscious and are opting for quality and fresher products and choose their local health and organic supermarket to do their weekly grocery shopping over the traditional grocery store.  The kosher consumer will finally be able to do the same. “Instead of hopping around to various health food stores to get limited products available at its small organic section, kosher organic food will now be available in abundance and in variety.” Chaim Moshe Nussenzweig, CEO and founder of Organic Circle and of Mountain Fruit Supermarket, explains in his almost-ready, all-organic supermarket, in the heart of Flatbush. “It will offer a simple way to shop for healthy, high-quality food at great prices.”

Abundance and variety indeed. From fruits and vegetables, to other lesser known organic products, including pastas, sauces, frozen juices, frozen meals, cereals, soups, chocolate, cookies, meat, poultry, dairy and a vast selection of kosher products, Organic Circle sure hasn’t left anything out. “People hear the word organic and automatically think of produce,” Chaim Moshe continues. “But in fact, almost every type of food can be found in an organic version. The demand today is fresh and healthy, and to remain competitive, corporate food giants have to follow the organic trend.” In addition, a separate gluten-free section and juice bar will also be present in this new mega-store. “I’m excited about it,” Rivka Thea, a Flatbush resident remarks. “I love organic products and shop at Whole Foods Market sometimes, but with a kosher organic store right in my backyard, it’s a dream come true.”

You won’t need a pass to enter the pulsating, gigantic new store, but you do need to erase the stereotypical misconception that one ought to be a health nut or even organically inclined to shop at Organic Circle. Chaim Moshe, a longtime, natural food enthusiast and expert, believes buying organic is more about getting-more-for-your money, since studies have shown that organic food is of higher quality than conventional products. According to multiple researchers, organic products are fresher, since they’re preservative-free and have shorter shelf life and thus restocked often. They’re tastier, since they’re free of artificial colors, flavors and sweeteners, and have their natural and rich taste. And of course there’s the safety and health part to it as well. Organic products are spared from potentially harmful and long-lasting pesticide and fertilizer application. “Going organic is a win-win deal,” David Weiss, Organic Circle’s store manager, proudly asserts.

Organic Circle’s premise is simple: Shop healthy quality food at great value, in the way Mother Nature intended, of course.


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