web analytics
October 20, 2014 / 26 Tishri, 5775
At a Glance
News & Views
Sponsored Post
Meir Panim with Soldiers 5774 Roundup: Year of Relief and Service for Israel’s Needy

Meir Panim implements programs that serve Israel’s neediest populations with respect and dignity. Meir Panim also coordinated care packages for families in the South during the Gaza War.



UPDATED: Fox News Rejects SodaStream’s Super Bowl Ad (Video)

SodaStream is getting great free publicity from Boycott Israel and now Fox News, which rejected its Super Bowl ad.

SodaStream commercial for Super Bowl 2014 repeats last year's rejected ad theme mocking Coca Cola and Pepsi.

SodaStream commercial for Super Bowl 2014 repeats last year's rejected ad theme mocking Coca Cola and Pepsi.
Photo Credit: Screenshot

See the update at the end of the article.

Fox News has followed the lead of CBS last year and has rejected a scheduled SodaStream ad that promotes its product at the expense of Coca Cola and Pepsi.

The Israel-based company has won headlines the past couple of weeks by Scarlett Johansson’s staring down the Boycott Israel movement and maintaining that SodaStream, which has a factory in Judea, otherwise known as part of the West Bank, actually promotes peace by hiring Palestinian Authority Arabs and treating them on par with its Jewish workers. The commercial that was canned before it could be aired during the Supper Bowl last year mocked Coca Cola and Pepsi for hurting the environment with its plastic bottles. SodaStream machines make the fizz in a machine in the home or office.

This year, Fox News is broadcasting the Super Bowl, and it is upset by the proposed commercial in which Johansson says, “Sorry, Coke and Pepsi.” Fox insists that the ad not name the big guys, which have a combined sales of $115 billion a year compared with only $562 million for SodaStream. The proposed SodaStream commercial was designed under the leadership of Alex Bogusky, one of the big shots in the world of advertising. He told USA Today, he is thoroughly upset “that Fox protects its big advertisers to the detriment of the environment and consumers.”

SodaStream CEO Daniel Birnbaum told the newspaper, “If I could get my money back, I’d be happy to be out of that deal.” The reason might be that SodaStream has won so much free publicity that it may not be worth paying Fox News to air a commercial, especially if it cannot knock Coke and Pepsi. Below is a trailer for the commercial.

;

Update: JewishPress.com received the following update from SodaStream: A modified version of the ad is now running, with the phrase “Sorry, Coke and Pepsi” having been replaced with different words.

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

31 Responses to “UPDATED: Fox News Rejects SodaStream’s Super Bowl Ad (Video)”

  1. Really, FOX News, that’s the best you have? Coke and Pepsi can hold their own, surely. Why not be truthful? What is really going on? Oh, that’s right, it is a product of Yehudah ve Shomron.

  2. Another reason to hate Fox News..

  3. The love of money is the root of evil.

  4. But, they are getting loads of publicity, so it’s all good!

  5. Fox is a Palestinian-Saudi company.

  6. Anonymous says:

    Dis-ing the other guy(s) … never good.

  7. Gene Feldman says:

    A Judea company, not afraid to use Judea to describe where they are from! I'll buy that!

  8. Kim Pullias says:

    Shame on fox!

  9. Charlie Hall says:

    Fox News isn't broadcasting the Super Bowl. The Fox Network is broadcasting the Super Bowl. They are owned by the same rashaim, but are separate from each other and it is highly unlikely that anyone at Fox News had anything to do with this decision.

  10. Steve Moyer says:

    Fox News is a separate entity from the Fox entertainment division. If we're going to get upset at someone, let's at least get it right who we are upset with.

  11. and full of catholics

  12. I love my soda stream…and every time I start to stress over the extra money I spend over buying my seltzer at BJ’s or Costco …I remember I’m supporting Israel and the environment and i shut myself up

  13. Larry Fleck says:

    I think Fox is being reasonalble. All Soda Stream has to do is not mention Coke or Pepsi.

  14. It is the favorite of Christian conservatives in this region, but Protestant, Christian conservatives (who generally suspect suspect Catholicism as in league with ‘Satan’). A network owned by a pro-plishtim Saudi for Protestant –and Catholic Christian extremists–and often pandering to Jews and Israel. World Peace via Fox????

  15. WHY ? I HEAR SODA STREAM EMPLOYEES LOTS OF ARABS WHO LIVE ON THE WEST BANK AND PAYS THEM DOUBLE THE GOING WAGE. HOW IS PROVIDING JOBS FOR ARABS AND JEWS ALIKE WORKING TOGETHER BAD?

  16. Ita Benjamin says:

    Why I hate SodaStream: This publicity campaign, identical to last year’s except they dropped the anti-Semitism accusation this year. They aren’t the only company who have been told to make changes to their ad for the Super Bowl or any other time; that’s routine. They are one of a handful, though, who have decided to get their ad rejected and then gin up controversy around it, and I find that completely distasteful and unethical.

  17. Edward Lobel says:

    Fox does that all the time!

  18. Edward Lobel says:

    Fox thrives on dis-ing it's competitors by name all the time!

  19. at least the problem has nothing to do with the boycott

  20. Dorothy Myers says:

    So, Coke and Pepsi, step up and do your own ad denigrating Sodastream. Freedom of speech. Fox (or anybody else) is free to choose. Carry the ad or don't. It might be fun to see warring ads.

  21. Anonymous says:

    I love products from Judea and Samaria, but let's not blame Fox. They don't want to alienate huge advertisers by having them named. Entirely reasonable. Any network would do the same.

  22. Yehuda Pa says:

    I did not realize all that. I'm going to have to pick up one of these.

  23. the factory is in the Shomron and employs over 800 ARAB workers

  24. Charna Carole Ball says:

    wowo great commercial. I LOVE MY soda stream. I only use i for water. I do not drink any soda.

  25. Matthew Carpenter says:

    Ann Berkowitz Bar-Neder All the more reason to support Soda Stream. What better way to help repair the world than to employ those who need jobs, and to help promote peace. Loving and helping one's neighbor is synonymous with Judaism.

  26. Moshe Milich says:

    Trying to be politically correct in a society were our kids are murdered inside schools, and shopping malls…while Coke, and Pepsi have the license to kill our kids with their products!

  27. Serge Proulx says:

    Fantastic. I regularly use SodaStream. I love the bubbles. By the way (to whom it may concern), why boycotting Israeli products? Israel "produces" more genius, per capita, for their inventions compared to most of the Arab speaking counterparts. If you are so brillant(s)- boycotters – why siding with the loosers instead of winners ? Shalom ! Peace ! Paix !

  28. Julia Porper says:

    By all reports Fox rejected the ad because of the line "Sorry Coke and Pepsi." as opposed to SodaStream's factory in the West Bank.

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Agam Luria, from a kibbutz in the Jezreel Valley, was identified as one of the four Israelis killed in the Nepal blizzard.
Israeli Sherpa ‘Pony Express’ Saved Hundreds in Nepal Blizzard
Latest News Stories

Leslie W., 48, and his partner Akiwa H., 56, are charged with having sold more than 88,000 pounds of non-kosher meat for a marked-up price.

RCA Logo

The Rabbinical Council of America said that since the arrest last week of Rabbi Barry Freundel of Washington, DC, it has been working assiduously to address the many challenges that its members and their communities now face.

Agam Luria, from a kibbutz in the Jezreel Valley, was identified as one of the four Israelis killed in the Nepal blizzard.

It was an outright miracle: a tiny teahouse in the pass, and the equivalent of a Sherpa Pony Express to deliver a call for help.

May God grant their wish to be killed.

ISIS propaganda video warns “our grandchildren will sell your sons as slaves.”

At least eight civilians were killed in US-led coalition air strikes against ISIS in a Syrian town near Deir el-Zour.

Hezbollah guerrillas are back on Israel’s northern border even though they’re busy in Syria. The question is what they’re planning and when.

Let’s raise funds to send her to Syria where she can put some sense in her head, if it stays attached.

An Israeli and an Arab poll results after the war.

The long ordeal of the Armenian Orphan Rug, held hostage to fears of angering Turkey, has finally ended. Or has it?

Dr. Eli Harari will receive the U.S. National Medal of Technology and Innovation.

New York State Assemblyman Steven Cymbrowitz criticized the decision to not charge the suspect with a hate crime.

Former White House official Ron Klain has been tapped to coordinate the government’s response to the Ebola outbreak.

The mountain trek of a lifetime has ended for Israeli hiker Michal Gili Charkesky, whose body was recovered from the Himalayas.

Yaakov Halul is Israel’s first official Aramean.

More Articles from Tzvi Ben-Gedalyahu
May God grant their wish to be killed.

ISIS propaganda video warns “our grandchildren will sell your sons as slaves.”

Let’s raise funds to send her to Syria where she can put some sense in her head, if it stays attached.

It is hard to believe, but Egypt is now dependent on Israel for gas instead of the other way around.

Barzilai hospital searched for its resident doctor-turned-terrorist after he disappeared and discovered that he changed professions.

A ‘good news’ story from the Nepal avalanche disaster to warm your heart. Take out your Kleenex.

Kerry might need to find a different spokeswoman who is better at lying.

Printed from: http://www.jewishpress.com/news/fox-news-rejects-sodastreams-super-bowl-ad/2014/01/27/

Scan this QR code to visit this page online: