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April 18, 2014 / 18 Nisan, 5774
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UPDATED: Fox News Rejects SodaStream’s Super Bowl Ad (Video)

SodaStream is getting great free publicity from Boycott Israel and now Fox News, which rejected its Super Bowl ad.

SodaStream commercial for Super Bowl 2014 repeats last year's rejected ad theme mocking Coca Cola and Pepsi.

SodaStream commercial for Super Bowl 2014 repeats last year's rejected ad theme mocking Coca Cola and Pepsi.
Photo Credit: Screenshot

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See the update at the end of the article.

Fox News has followed the lead of CBS last year and has rejected a scheduled SodaStream ad that promotes its product at the expense of Coca Cola and Pepsi.

The Israel-based company has won headlines the past couple of weeks by Scarlett Johansson’s staring down the Boycott Israel movement and maintaining that SodaStream, which has a factory in Judea, otherwise known as part of the West Bank, actually promotes peace by hiring Palestinian Authority Arabs and treating them on par with its Jewish workers. The commercial that was canned before it could be aired during the Supper Bowl last year mocked Coca Cola and Pepsi for hurting the environment with its plastic bottles. SodaStream machines make the fizz in a machine in the home or office.

This year, Fox News is broadcasting the Super Bowl, and it is upset by the proposed commercial in which Johansson says, “Sorry, Coke and Pepsi.” Fox insists that the ad not name the big guys, which have a combined sales of $115 billion a year compared with only $562 million for SodaStream. The proposed SodaStream commercial was designed under the leadership of Alex Bogusky, one of the big shots in the world of advertising. He told USA Today, he is thoroughly upset “that Fox protects its big advertisers to the detriment of the environment and consumers.”

SodaStream CEO Daniel Birnbaum told the newspaper, “If I could get my money back, I’d be happy to be out of that deal.” The reason might be that SodaStream has won so much free publicity that it may not be worth paying Fox News to air a commercial, especially if it cannot knock Coke and Pepsi. Below is a trailer for the commercial.

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Update: JewishPress.com received the following update from SodaStream: A modified version of the ad is now running, with the phrase “Sorry, Coke and Pepsi” having been replaced with different words.

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About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


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31 Responses to “UPDATED: Fox News Rejects SodaStream’s Super Bowl Ad (Video)”

  1. Really, FOX News, that’s the best you have? Coke and Pepsi can hold their own, surely. Why not be truthful? What is really going on? Oh, that’s right, it is a product of Yehudah ve Shomron.

  2. Another reason to hate Fox News..

  3. The love of money is the root of evil.

  4. Fox is a Palestinian-Saudi company.

  5. Anonymous says:

    Dis-ing the other guy(s) … never good.

  6. Kim Pullias says:

    Shame on fox!

  7. Charlie Hall says:

    Fox News isn't broadcasting the Super Bowl. The Fox Network is broadcasting the Super Bowl. They are owned by the same rashaim, but are separate from each other and it is highly unlikely that anyone at Fox News had anything to do with this decision.

  8. Steve Moyer says:

    Fox News is a separate entity from the Fox entertainment division. If we're going to get upset at someone, let's at least get it right who we are upset with.

  9. and full of catholics

  10. I love my soda stream…and every time I start to stress over the extra money I spend over buying my seltzer at BJ’s or Costco …I remember I’m supporting Israel and the environment and i shut myself up

  11. Larry Fleck says:

    I think Fox is being reasonalble. All Soda Stream has to do is not mention Coke or Pepsi.

  12. It is the favorite of Christian conservatives in this region, but Protestant, Christian conservatives (who generally suspect suspect Catholicism as in league with ‘Satan’). A network owned by a pro-plishtim Saudi for Protestant –and Catholic Christian extremists–and often pandering to Jews and Israel. World Peace via Fox????

  13. WHY ? I HEAR SODA STREAM EMPLOYEES LOTS OF ARABS WHO LIVE ON THE WEST BANK AND PAYS THEM DOUBLE THE GOING WAGE. HOW IS PROVIDING JOBS FOR ARABS AND JEWS ALIKE WORKING TOGETHER BAD?

  14. Ita Benjamin says:

    Why I hate SodaStream: This publicity campaign, identical to last year’s except they dropped the anti-Semitism accusation this year. They aren’t the only company who have been told to make changes to their ad for the Super Bowl or any other time; that’s routine. They are one of a handful, though, who have decided to get their ad rejected and then gin up controversy around it, and I find that completely distasteful and unethical.

  15. Edward Lobel says:

    Fox does that all the time!

  16. Edward Lobel says:

    Fox thrives on dis-ing it's competitors by name all the time!

  17. at least the problem has nothing to do with the boycott

  18. Dorothy Myers says:

    So, Coke and Pepsi, step up and do your own ad denigrating Sodastream. Freedom of speech. Fox (or anybody else) is free to choose. Carry the ad or don't. It might be fun to see warring ads.

  19. Anonymous says:

    I love products from Judea and Samaria, but let's not blame Fox. They don't want to alienate huge advertisers by having them named. Entirely reasonable. Any network would do the same.

  20. Yehuda Pa says:

    I did not realize all that. I'm going to have to pick up one of these.

  21. the factory is in the Shomron and employs over 800 ARAB workers

  22. Charna Carole Ball says:

    wowo great commercial. I LOVE MY soda stream. I only use i for water. I do not drink any soda.

  23. Matthew Carpenter says:

    Ann Berkowitz Bar-Neder All the more reason to support Soda Stream. What better way to help repair the world than to employ those who need jobs, and to help promote peace. Loving and helping one's neighbor is synonymous with Judaism.

  24. Moshe Milich says:

    Trying to be politically correct in a society were our kids are murdered inside schools, and shopping malls…while Coke, and Pepsi have the license to kill our kids with their products!

  25. Serge Proulx says:

    Fantastic. I regularly use SodaStream. I love the bubbles. By the way (to whom it may concern), why boycotting Israeli products? Israel "produces" more genius, per capita, for their inventions compared to most of the Arab speaking counterparts. If you are so brillant(s)- boycotters – why siding with the loosers instead of winners ? Shalom ! Peace ! Paix !

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