web analytics
October 2, 2014 / 8 Tishri, 5775
At a Glance
News & Views
Sponsored Post
Meir Panim with Soldiers 5774 Roundup: Year of Relief and Service for Israel’s Needy

Meir Panim implements programs that serve Israel’s neediest populations with respect and dignity. Meir Panim also coordinated care packages for families in the South during the Gaza War.



UPDATED: Fox News Rejects SodaStream’s Super Bowl Ad (Video)

SodaStream is getting great free publicity from Boycott Israel and now Fox News, which rejected its Super Bowl ad.

SodaStream commercial for Super Bowl 2014 repeats last year's rejected ad theme mocking Coca Cola and Pepsi.

SodaStream commercial for Super Bowl 2014 repeats last year's rejected ad theme mocking Coca Cola and Pepsi.
Photo Credit: Screenshot

See the update at the end of the article.

Fox News has followed the lead of CBS last year and has rejected a scheduled SodaStream ad that promotes its product at the expense of Coca Cola and Pepsi.

The Israel-based company has won headlines the past couple of weeks by Scarlett Johansson’s staring down the Boycott Israel movement and maintaining that SodaStream, which has a factory in Judea, otherwise known as part of the West Bank, actually promotes peace by hiring Palestinian Authority Arabs and treating them on par with its Jewish workers. The commercial that was canned before it could be aired during the Supper Bowl last year mocked Coca Cola and Pepsi for hurting the environment with its plastic bottles. SodaStream machines make the fizz in a machine in the home or office.

This year, Fox News is broadcasting the Super Bowl, and it is upset by the proposed commercial in which Johansson says, “Sorry, Coke and Pepsi.” Fox insists that the ad not name the big guys, which have a combined sales of $115 billion a year compared with only $562 million for SodaStream. The proposed SodaStream commercial was designed under the leadership of Alex Bogusky, one of the big shots in the world of advertising. He told USA Today, he is thoroughly upset “that Fox protects its big advertisers to the detriment of the environment and consumers.”

SodaStream CEO Daniel Birnbaum told the newspaper, “If I could get my money back, I’d be happy to be out of that deal.” The reason might be that SodaStream has won so much free publicity that it may not be worth paying Fox News to air a commercial, especially if it cannot knock Coke and Pepsi. Below is a trailer for the commercial.

;

Update: JewishPress.com received the following update from SodaStream: A modified version of the ad is now running, with the phrase “Sorry, Coke and Pepsi” having been replaced with different words.

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

31 Responses to “UPDATED: Fox News Rejects SodaStream’s Super Bowl Ad (Video)”

  1. Really, FOX News, that’s the best you have? Coke and Pepsi can hold their own, surely. Why not be truthful? What is really going on? Oh, that’s right, it is a product of Yehudah ve Shomron.

  2. Another reason to hate Fox News..

  3. The love of money is the root of evil.

  4. But, they are getting loads of publicity, so it’s all good!

  5. Fox is a Palestinian-Saudi company.

  6. Anonymous says:

    Dis-ing the other guy(s) … never good.

  7. Gene Feldman says:

    A Judea company, not afraid to use Judea to describe where they are from! I'll buy that!

  8. Kim Pullias says:

    Shame on fox!

  9. Charlie Hall says:

    Fox News isn't broadcasting the Super Bowl. The Fox Network is broadcasting the Super Bowl. They are owned by the same rashaim, but are separate from each other and it is highly unlikely that anyone at Fox News had anything to do with this decision.

  10. Steve Moyer says:

    Fox News is a separate entity from the Fox entertainment division. If we're going to get upset at someone, let's at least get it right who we are upset with.

  11. and full of catholics

  12. I love my soda stream…and every time I start to stress over the extra money I spend over buying my seltzer at BJ’s or Costco …I remember I’m supporting Israel and the environment and i shut myself up

  13. Larry Fleck says:

    I think Fox is being reasonalble. All Soda Stream has to do is not mention Coke or Pepsi.

  14. It is the favorite of Christian conservatives in this region, but Protestant, Christian conservatives (who generally suspect suspect Catholicism as in league with ‘Satan’). A network owned by a pro-plishtim Saudi for Protestant –and Catholic Christian extremists–and often pandering to Jews and Israel. World Peace via Fox????

  15. WHY ? I HEAR SODA STREAM EMPLOYEES LOTS OF ARABS WHO LIVE ON THE WEST BANK AND PAYS THEM DOUBLE THE GOING WAGE. HOW IS PROVIDING JOBS FOR ARABS AND JEWS ALIKE WORKING TOGETHER BAD?

  16. Ita Benjamin says:

    Why I hate SodaStream: This publicity campaign, identical to last year’s except they dropped the anti-Semitism accusation this year. They aren’t the only company who have been told to make changes to their ad for the Super Bowl or any other time; that’s routine. They are one of a handful, though, who have decided to get their ad rejected and then gin up controversy around it, and I find that completely distasteful and unethical.

  17. Edward Lobel says:

    Fox does that all the time!

  18. Edward Lobel says:

    Fox thrives on dis-ing it's competitors by name all the time!

  19. at least the problem has nothing to do with the boycott

  20. Dorothy Myers says:

    So, Coke and Pepsi, step up and do your own ad denigrating Sodastream. Freedom of speech. Fox (or anybody else) is free to choose. Carry the ad or don't. It might be fun to see warring ads.

  21. Anonymous says:

    I love products from Judea and Samaria, but let's not blame Fox. They don't want to alienate huge advertisers by having them named. Entirely reasonable. Any network would do the same.

  22. Yehuda Pa says:

    I did not realize all that. I'm going to have to pick up one of these.

  23. the factory is in the Shomron and employs over 800 ARAB workers

  24. Charna Carole Ball says:

    wowo great commercial. I LOVE MY soda stream. I only use i for water. I do not drink any soda.

  25. Matthew Carpenter says:

    Ann Berkowitz Bar-Neder All the more reason to support Soda Stream. What better way to help repair the world than to employ those who need jobs, and to help promote peace. Loving and helping one's neighbor is synonymous with Judaism.

  26. Moshe Milich says:

    Trying to be politically correct in a society were our kids are murdered inside schools, and shopping malls…while Coke, and Pepsi have the license to kill our kids with their products!

  27. Serge Proulx says:

    Fantastic. I regularly use SodaStream. I love the bubbles. By the way (to whom it may concern), why boycotting Israeli products? Israel "produces" more genius, per capita, for their inventions compared to most of the Arab speaking counterparts. If you are so brillant(s)- boycotters – why siding with the loosers instead of winners ? Shalom ! Peace ! Paix !

  28. Julia Porper says:

    By all reports Fox rejected the ad because of the line "Sorry Coke and Pepsi." as opposed to SodaStream's factory in the West Bank.

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Colin H. Kahl, VP Joe Biden's new national security adviser.
Biden’s New NSA Chief Mocked Israeli Nuke Fears
Latest News Stories
Rivlin at Slichot

Israel’s President Ruby Rivlin recites Slichot, the prayers for forgiveness that are said leading up to Yom Kippur. This slichot prayer session was held at the President’s official residence. Speaking of presidential pardons, it would be good if this were the year that Jonathan Pollard was let free.

Poster on University of California's Santa Barbara campus accuses Jews of being behind 9/11.

American university campuses have become fertile ground for seeds of evil.

Israeli Apartheid Week at the University of California, Los Angeles campus.

Letter of protest charges SJP with “harassing and intimidating Jewish students.”

Colin H. Kahl, VP Joe Biden's new national security adviser.

Biden’s new national security adviser dissed Israel in the Democratic party platform and mocks Iran’s danger.

PA leader Abbas demands UN force Israel back to 1949 Armistice Line by Nov. 2016.

Car fires are car fires,” said the Atlantic City fire chief. But the car was parked!

US admits its ‘no-strike if any civilians might be hit’ policy does not apply to its airstrikes against ISIS.

Israeli police revealed on September 30 that they are now investigating the possibility that a fellow Arab worker may have cut the cable that held Arami as he was doing exterior work on a building.

A 14-year-old Dutch Muslim high school student is suspended after posting a video saying he is “from ISIS” and wants to “behead Jews.”

PM Netanyahu and US Pres. Obama met Wednesday evening for 75 minutes at the White House in Washington DC.

Israel talks with building blocks. The Palestinian Authority throws them.

The Palestinian Authority continues to remove its mask and show it is Hamas in sheep’s clothing.

How do some of the other issues Obama discussed in his 2013 U.N. General Assembly speech look through today’s lens?

“I think there’s no question that support for Israel will, I think, increase dramatically with the Republican leadership in the Senate,” Matthew Brooks, executive director of the RJC and the Jewish Policy Center think tank, told JNS.

As expected, one of the biggest themes throughout the week long UN gathering was a focus on the threat posed by Islamic State to the international world order, with nearly every major world leader mentioning the U.S.-led international efforts underway to combat the terrorist group in Iraq and Syria.

“You want to know what this wine looked like, which wine King David drank, white or red…. We can see if it’s red or white, strong or weak.”

More Articles from Tzvi Ben-Gedalyahu
The car of the acting rabbi of an Atlantic City synagogue mysteriously burst into flames during the three-day Rosh HaShanah-Shabbat period.

Car fires are car fires,” said the Atlantic City fire chief. But the car was parked!

Palestinian Authority construction workers build homes for Jews in eastern Jerusalem.

Israel talks with building blocks. The Palestinian Authority throws them.

The Palestinian Authority continues to remove its mask and show it is Hamas in sheep’s clothing.

Netanyahu had a lot to say to Ban, but there is no indication if anyone listened.

How can Netanyahu say that Iran, which hangs innocents, is like ISIS, which beheads them?

More than 500 Jews now live in the City of David and Silwan Valley.

Melissa Harris-Perry says forgot about the beheading. Muslims really are funny.

Printed from: http://www.jewishpress.com/news/fox-news-rejects-sodastreams-super-bowl-ad/2014/01/27/

Scan this QR code to visit this page online: