Dillz even hustled his way into having one of his videos incorporated into a commercial that ran in the Super Bowl last year. His song, “Cellular Phone,” from his first solo album Beverly Dillz, was played in a Bud Light beer commercial titled “Rescue Dog.”
How did that happen?
Dillz explained to The Jewish Press that he was on tour in Colorado when he received a call from his producer who told him he had to re-mix his “phone” song immediately. Dillz bought a $50 microphone, went into a rest stop, quickly set up an impromptu studio, and re-mixed it there. That song was heard by millions of people in the Bud Light commercial in the 4th quarter of the 2012 Super Bowl. The commercial was rated #1 by USA Today, and has been replayed and heard by many millions more since then.
He told The Jewish Press that when he decided it was time to move out west, he posted a notice on his Facebook page asking if anyone wanted to film him traveling and performing. Darah Golub from Shalom TV said she’d do it. The two met, hopped in the car, and now, two years later, they are ready to edit the material into a documentary.
In the same fashion as finding his camera-person, Dillz figured out how to finance the editing phase of his latest project. This hustle displays his endearing qualities of earnestness, willingness to laugh at himself, and clever rhyming schemes. Because Dillz personifies the DIY (Do It Yourself) lifestyle, he decided that was how to raise funds to cover his documentary, called “Kosha Dillz is Everywhere: The Hustle to Happiness.”
He signed on to Kickstarter, a crowd funding platform that raises funds from pledges online, made a brief pitch for a modest amount, uploaded a video, and the pledges rolled in.
Here’s Kosha’s pitch:
Watch my kickstarter and see how I have already made history for the Jewish people within Black culture. Watch how I have defeated my addiction. Watch how I can entertain you with my travels. Watch how you can help me along the way, and join me on my journey, artistically and spiritually and possibly even physically!
And here’s the video.
The good news is Dillz not only reached, he surpassed his modest financial goal. And now we await the documentary, which Dillz says is coming out late this summer.
He ended the interview with The Jewish Press by explaining that, “at the end of the day, my job is to use my experience and personal story as a torch of light to unify the nations out there.” He follows up that earnest pledge with a Dillzian flourish: “and have a heck of a party while doing it!”
About the Author: Lori Lowenthal Marcus is the US correspondent for The Jewish Press. She is a recovered lawyer who previously practiced First Amendment law and taught in Philadelphia-area graduate and law schools.
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