web analytics
April 19, 2015 / 30 Nisan, 5775
At a Glance
News & Views
Sponsored Post


Report: PepsiCo Offered $2B for ‘Settlements’ Labeled SodaStream

If you can’t beat’em, join’em. PepsiCo is reportedly bidding $2 billion buy out the Israeli SodaStream firm. A buyout could jeopardize the factory in Maaleh Adumim because of the boycott movement.
Super Bowl 2013 ad that upset Pepsi and Coke: 
'With SodaStream, we could have saved 500 million bottles on Game Day alone.'

Super Bowl 2013 ad that upset Pepsi and Coke: 'With SodaStream, we could have saved 500 million bottles on Game Day alone.'
Photo Credit: Screenshot

With SodaStream, we could have saved 500 million bottles on Game Day alone. If you love the bubbles set them free.”

PepsiCo is negotiating with Israeli-based SodaStream to buy out the firm for $2 billion, according to the Israeli Calcalist business newspaper. SodaStream’s shares in Germany shot up nearly 20 percent after the report.

SodaStream, listed on NASDAQ, manufactures machines that make carbonated drinks from tap water and also produces flavors, carbon dioxide refills and re-usable bottles.

Officials at the two companies refused to comment on the report or were not available.

SodaStream has become a big hit in the United States, where the company “stole the show” with its commercials during the Super Bowl this year, drawing bitter complaints from carbonated beverage companies, which applied pressure to CBS for SodaStream to tone down its message  that buying carbonated beverages in plastic bottles is bad for the environment. Pepsi and Coke also did not like the idea of SodaStream making fun of their companies, and the original version of the commercial was canned but can be seen below

A buyout by PepsiCo, or possibly by Coca Cola if SodaStream wants to try for a larger purchase, could place the company’s facility in Maaleh Adumim, east of Jerusalem, in jeopardy.

Soda Stream is a favorite target of the Boycott Israel movement because of the plant’s location beyond the old borders of Israel. The rub, as Lori Lowenthal Marcus explained in an article Tuesday night, is that SodaStream’s American-born CEO Daniel Birnbaum promotes hiring and treating Palestinian Authority Arabs just like Jews.

Both Arab and Jews share the company dining hall in Maaleh Adumim, and there are facilities for both Muslim ands Jews to pray.

The Maaleh Adumim factory employs approximately 900 Arabs from Judea and Samaria. “Everyone works together – Palestinians, Russians, Jews,” a Palestinian employee named Rasim at the Maaleh Adumim site previously has been quoted as saying. “Everything is OK. I always work with Jews. Everyone works together, so of course we’re friends.”

The report of a possible buyout sent the shekel-dollar rate down approximately half a percentage point, to below 3.65 shekels to the dollar, because of the possible injection of $2 billion worth of shekels.


About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

5 Responses to “Report: PepsiCo Offered $2B for ‘Settlements’ Labeled SodaStream”

  1. Just make part of the sale a requirement that the plant stays in business making the product.

  2. Gil Gilman says:

    Doesn't your heart just bleed for pepsi and coke? Those boo hoo boys want it to be known that their feelings were hurt by the very notion that plastic bottles could be bad for the environment. not to mention you…I had better hurry up and by a soda stream before pepsi buys it out and shuts it down…hey…it's been done before! right now I drink Zevia, no calories, no artificial ingredients, nothing that will kill you as with the soda giants.

  3. Dorothy Myers says:

    Don't sell out to a company which will shut down SodaStream because it competes successfully with beverages sold in cans and bottles.

  4. Michael Morgan says:

    what's up with the boycott?

  5. Michael Morgan says:

    I doubt they would shut it down. I would like to know if they would move the factory off of stolen land.

Comments are closed.

Current Top Story
ISIS affiliates murdering Christian Africans in Libya
African Christians Slaughtered by ISIS-Affiliates
Latest News Stories
Capoeira Flag

Mickey Hayat practices Capoeira, a Brazilian martial art that combines elements of dance, acrobatics and music, as he holds an Israeli national flag, ahead of Israeli Independence Day.

ISIS affiliates murdering Christian Africans in Libya

ISIS brutally murders African Christians, blaming Christians for Muslim murders throughout the world.

Hamas shows off its missile launcher hidden underneath a soccer field

The “Palestinians” have a long history of targeting Israeli athletes.

Democracy according to radical Islamic law.

The West grants the right to vote. Islamists want to take it away. Will they tell US Muslims not to vote?

An Israeli TV news reporter describes her experience with European anti-Semitism on the job and how it affected her.

PM Netanyahu warns that world powers are ignoring Iran’s increased aggression in the Middle East.

Childhood cancer rates in Haifa are much higher than in the rest of Israel, air pollution is blamed.

U.S. officials in the Middle East are on high alert after a Consulate was targeted in Iraqi Kurdistan by ISIS.

It is going to be a very windy Independence Day. Snow will fall on the upper slopes of the Hermon.

Newly-trained pilots at Turkish Airlines are being urged to marry in order to avoid tragedies in the air.

Bayit Yehudi wants the Religious Affairs Ministry, Yisrael Beytenu wants the Foreign Affairs Ministry, and both feel Netanyahu is trying to short-change them. It’s a match made in heaven.

The lives of Gaza residents under Hamas go from miserable to even more miserable.

Obama to maintain phased-in sanctions relief pegged to compliance; he’ll give Iran a huge signing bonus instead!

She is unconscious and on a respirator at Hadassah Ein Karem hospital.

Alfred Taubman, who helped shopping in the United States by developing malls, died of a heart attack while at home on Friday, He was 91. Taubman was known for philanthropy, especially in his native Michigan, where was a large contributor to the Detroit Institute of Arts. “Al Taubman changed the way America shops. But his […]

In the past, both Russia and Israel stopped their weapons sales to avoid excess friction between the countries. Not anymore.

More Articles from Tzvi Ben-Gedalyahu
Democracy according to radical Islamic law.

The West grants the right to vote. Islamists want to take it away. Will they tell US Muslims not to vote?

Good luck!

It is going to be a very windy Independence Day. Snow will fall on the upper slopes of the Hermon.

The lives of Gaza residents under Hamas go from miserable to even more miserable.

Is Afghanistan becoming another country that US has made safe for the Islamic State?

Netanyahu’s “humanitarian considerations” are a euphemism for political considerations.”

Egypt’s clampdown on tunnel has left Gazans without popular and addictive drug that helps them forget their misery.

“Our men, our women, our children all envision kidnapping your soldiers and settlers, wherever they are.”

The rock under the mosaic floor that was damaged is the foundation where the two Holy Temples stood.

Printed from: http://www.jewishpress.com/news/report-pepsico-wants-to-pay-2-billion-to-buy-sodastream/2013/06/06/

Scan this QR code to visit this page online: