web analytics
November 26, 2014 / 4 Kislev, 5775
At a Glance
News & Views
Sponsored Post
IDC Herzliya Campus A Day on Campus

To mark IDC Herzliya’s 20th anniversary, we spent a day following Prof. Uriel Reichman, IDC’s founder and president, and Jonathan Davis, VP for External Relations, around its delightful campus.



Report: PepsiCo Offered $2B for ‘Settlements’ Labeled SodaStream

If you can’t beat’em, join’em. PepsiCo is reportedly bidding $2 billion buy out the Israeli SodaStream firm. A buyout could jeopardize the factory in Maaleh Adumim because of the boycott movement.
Super Bowl 2013 ad that upset Pepsi and Coke: 
'With SodaStream, we could have saved 500 million bottles on Game Day alone.'

Super Bowl 2013 ad that upset Pepsi and Coke: 'With SodaStream, we could have saved 500 million bottles on Game Day alone.'
Photo Credit: Screenshot

With SodaStream, we could have saved 500 million bottles on Game Day alone. If you love the bubbles set them free.”

PepsiCo is negotiating with Israeli-based SodaStream to buy out the firm for $2 billion, according to the Israeli Calcalist business newspaper. SodaStream’s shares in Germany shot up nearly 20 percent after the report.

SodaStream, listed on NASDAQ, manufactures machines that make carbonated drinks from tap water and also produces flavors, carbon dioxide refills and re-usable bottles.

Officials at the two companies refused to comment on the report or were not available.

SodaStream has become a big hit in the United States, where the company “stole the show” with its commercials during the Super Bowl this year, drawing bitter complaints from carbonated beverage companies, which applied pressure to CBS for SodaStream to tone down its message  that buying carbonated beverages in plastic bottles is bad for the environment. Pepsi and Coke also did not like the idea of SodaStream making fun of their companies, and the original version of the commercial was canned but can be seen below

A buyout by PepsiCo, or possibly by Coca Cola if SodaStream wants to try for a larger purchase, could place the company’s facility in Maaleh Adumim, east of Jerusalem, in jeopardy.

Soda Stream is a favorite target of the Boycott Israel movement because of the plant’s location beyond the old borders of Israel. The rub, as Lori Lowenthal Marcus explained in an article Tuesday night, is that SodaStream’s American-born CEO Daniel Birnbaum promotes hiring and treating Palestinian Authority Arabs just like Jews.

Both Arab and Jews share the company dining hall in Maaleh Adumim, and there are facilities for both Muslim ands Jews to pray.

The Maaleh Adumim factory employs approximately 900 Arabs from Judea and Samaria. “Everyone works together – Palestinians, Russians, Jews,” a Palestinian employee named Rasim at the Maaleh Adumim site previously has been quoted as saying. “Everything is OK. I always work with Jews. Everyone works together, so of course we’re friends.”

The report of a possible buyout sent the shekel-dollar rate down approximately half a percentage point, to below 3.65 shekels to the dollar, because of the possible injection of $2 billion worth of shekels.


About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

5 Responses to “Report: PepsiCo Offered $2B for ‘Settlements’ Labeled SodaStream”

  1. Just make part of the sale a requirement that the plant stays in business making the product.

  2. Gil Gilman says:

    Doesn't your heart just bleed for pepsi and coke? Those boo hoo boys want it to be known that their feelings were hurt by the very notion that plastic bottles could be bad for the environment. not to mention you…I had better hurry up and by a soda stream before pepsi buys it out and shuts it down…hey…it's been done before! right now I drink Zevia, no calories, no artificial ingredients, nothing that will kill you as with the soda giants.

  3. Dorothy Myers says:

    Don't sell out to a company which will shut down SodaStream because it competes successfully with beverages sold in cans and bottles.

  4. Michael Morgan says:

    what's up with the boycott?

  5. Michael Morgan says:

    I doubt they would shut it down. I would like to know if they would move the factory off of stolen land.

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
F-16 fighter jet.
ISIS ‘Prince’ of Iraq’s Anbar Province Killed
Latest News Stories

The Kinneret rose 3.5 centimeters overnight due to the heavy rainstorm that hit the country.

The father-son team recently gave a check to the family of Druze policeman Zidan Saif for his role in stopping the Har Nof Massacre.

Netanel Roi Arami

The police fought hard to not have it revealed that Netanel Arami was murdered in a Petach Tikva terror attack, but now a court has lifted the gag order…

The three were walking along the side of the highway when the accident happened.

A device, a gas canister with wires, was left near the Shavei Shomron intersection this morning, designed to look like a bomb.

The ISIS ‘prince’ of Iraq’s Anbar province was killed in a US-led coalition air strike Wednesday.

The Ferguson-related unrest continued across America Tuesday night. Some blamed Israel.

Israeli MK Yuli Edelstein tells Chabad rabbis why he “lost it” over tefillin in a Soviet labor camp.

Turkish legislator proposes Turkey pass law naming Israel a terrorist state.

ISIS reportedly executes by stoning two allegedly gay males in Syria.

World Council of Arameans Now “Looks Specifically to Turkey, Iraq, Syria, and Lebanon”

Young Israeli women arrive at the Malcha Mall in Jerusalem to donate their hair to create wigs for cancer patients at a fundraiser arranged by “Zichron Menachem”, the Israeli Association for the Support of Children with Cancer and their Families (November 24, 2014). All photos by Gershon Elinson/Flash90

In Lebanon, a pro-Hezbollah vocalist has been arrested for nationalist and sectarian incitement.

Thousands attended a Jerusalem memorial service to mark the end of seven days’ mourning for five terror victims.

The European Parliament decided Tuesday to postpone till December its decision on recognizing ‘Palestine’ as a new country.

An ISIS-linked group calls for lone wolf attackers to use the Ferguson riots in America as cover for their activities.

More Articles from Tzvi Ben-Gedalyahu
Palestinian Authority propaganda on television.

All of the hit-and-run attacks were “accidents,” and no mention was made of the massacre in Har Nof.

Police protect MK Feiglin from Arabs on Temple Mount.

According to his definition, anyone who wants to pray on the Temple Mount is a “right-wing extremist.”

But doesn’t “democracy” mean rights for everyone?

Among the song’s lyrics, depicting an Arab: “I will send a Jew or two to Hell…. I am just an ungrateful piece of scum.

Does democracy allow even a legislator to call a fellow MK a “fascist?

Lapid has everything to lose and Livni has nothing to lose.

Iran wants to buy more time and Israel, not Kerry, may have to pay the price.

Sometimes we get what we pray for.

Printed from: http://www.jewishpress.com/news/report-pepsico-wants-to-pay-2-billion-to-buy-sodastream/2013/06/06/

Scan this QR code to visit this page online: