web analytics
September 17, 2014 / 22 Elul, 5774
At a Glance
News & Views
Sponsored Post
Apartment 758x530 Africa-Israel at the Israel Real Estate Exhibition in New York

Africa Israel Residences, part of the Africa Israel Investments Group led by international businessman Lev Leviev, will present 7 leading projects on the The Israel Real Estate Exhibition in New York on Sep 14-15, 2014.



Report: PepsiCo Offered $2B for ‘Settlements’ Labeled SodaStream

If you can’t beat’em, join’em. PepsiCo is reportedly bidding $2 billion buy out the Israeli SodaStream firm. A buyout could jeopardize the factory in Maaleh Adumim because of the boycott movement.
Super Bowl 2013 ad that upset Pepsi and Coke: 
'With SodaStream, we could have saved 500 million bottles on Game Day alone.'

Super Bowl 2013 ad that upset Pepsi and Coke: 'With SodaStream, we could have saved 500 million bottles on Game Day alone.'
Photo Credit: Screenshot

With SodaStream, we could have saved 500 million bottles on Game Day alone. If you love the bubbles set them free.”

PepsiCo is negotiating with Israeli-based SodaStream to buy out the firm for $2 billion, according to the Israeli Calcalist business newspaper. SodaStream’s shares in Germany shot up nearly 20 percent after the report.

SodaStream, listed on NASDAQ, manufactures machines that make carbonated drinks from tap water and also produces flavors, carbon dioxide refills and re-usable bottles.

Officials at the two companies refused to comment on the report or were not available.

SodaStream has become a big hit in the United States, where the company “stole the show” with its commercials during the Super Bowl this year, drawing bitter complaints from carbonated beverage companies, which applied pressure to CBS for SodaStream to tone down its message  that buying carbonated beverages in plastic bottles is bad for the environment. Pepsi and Coke also did not like the idea of SodaStream making fun of their companies, and the original version of the commercial was canned but can be seen below

A buyout by PepsiCo, or possibly by Coca Cola if SodaStream wants to try for a larger purchase, could place the company’s facility in Maaleh Adumim, east of Jerusalem, in jeopardy.

Soda Stream is a favorite target of the Boycott Israel movement because of the plant’s location beyond the old borders of Israel. The rub, as Lori Lowenthal Marcus explained in an article Tuesday night, is that SodaStream’s American-born CEO Daniel Birnbaum promotes hiring and treating Palestinian Authority Arabs just like Jews.

Both Arab and Jews share the company dining hall in Maaleh Adumim, and there are facilities for both Muslim ands Jews to pray.

The Maaleh Adumim factory employs approximately 900 Arabs from Judea and Samaria. “Everyone works together – Palestinians, Russians, Jews,” a Palestinian employee named Rasim at the Maaleh Adumim site previously has been quoted as saying. “Everything is OK. I always work with Jews. Everyone works together, so of course we’re friends.”

The report of a possible buyout sent the shekel-dollar rate down approximately half a percentage point, to below 3.65 shekels to the dollar, because of the possible injection of $2 billion worth of shekels.


About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

5 Responses to “Report: PepsiCo Offered $2B for ‘Settlements’ Labeled SodaStream”

  1. Just make part of the sale a requirement that the plant stays in business making the product.

  2. Gil Gilman says:

    Doesn't your heart just bleed for pepsi and coke? Those boo hoo boys want it to be known that their feelings were hurt by the very notion that plastic bottles could be bad for the environment. not to mention you…I had better hurry up and by a soda stream before pepsi buys it out and shuts it down…hey…it's been done before! right now I drink Zevia, no calories, no artificial ingredients, nothing that will kill you as with the soda giants.

  3. Dorothy Myers says:

    Don't sell out to a company which will shut down SodaStream because it competes successfully with beverages sold in cans and bottles.

  4. Michael Morgan says:

    what's up with the boycott?

  5. Michael Morgan says:

    I doubt they would shut it down. I would like to know if they would move the factory off of stolen land.

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Establishment media report PA economy  a disaster. Above: Gourmet restaurant in Ramallah Mall.
Media Sells Phony Story of Suffering Palestinian Authority Economy
Latest News Stories
Establishment media report PA economy  a disaster. Above: Gourmet restaurant in Ramallah Mall.

Mainstream media report “all the news to print that fits” the anti-Israeli agenda.

Ben Gurion Tower Top

They’re building a new control tower at Ben Gurion International Airport. This is the view, and what it looks like.

Golani Rifle and Pistol Club safety training class.

A dozen rabbis and a Jewish gun club are extremely critical of the position on gun control taken by the RCA and the OU.

rocketpopmap12009

The IDF has confirmed that a rocket was launched from Gaza at approximately 6:30pm on Tuesday.

Arsonists set fire to a Brussels synagogue on Tuesday, that was previously firebombed in 2010, but Jewish officials are not ready to declare the incident as anti-Semitic. The wife and two children of the synagogue’s caretaker, who was not present at the time of the arson, suffered slight smoke inhalation after the fire broke out […]

If you don’t live in Israel, at least ‘Buy Israel.”

The higher rate is good news for Israelis with dollar accounts and for U.S. tourists.

A guide at the Gush Etzion Zoo (bet you didn’t there was one of those in Gush Etzion) explains to Junior High School students how to extract the ram horn shell after it dried, and eventually make it into a shofar, on September 15, 2014.

“Jewish teams’ are more proud to win than proud to be Jewish.

A prison inmate on death row in Connecticut is demanding kosher food, though he’s not really Jewish.

There were reports that ISIS shot down a Syrian regime’s war plane over its “capital,” Raqqa.

An eight year old boy was struck and killed in a parking lot by a school bus Tuesday at Kibbutz Kfar Menachem.

A new cancer treatment to fight metastatic melanoma, Keytruda, has been approved by the FDA.

Finance Minister Yair Lapid refuses to raise taxes and won’t let defense budget demands turn into a ‘Turkish bazaar.’

Turkey has offered to host the Egyptian leaders of the Muslim Brotherhood after their eviction from Qatar.

Israel is cracking down on Arab attackers determined to harm Jews in Jerusalem and around the country.

More Articles from Tzvi Ben-Gedalyahu
Establishment media report PA economy  a disaster. Above: Gourmet restaurant in Ramallah Mall.

Mainstream media report “all the news to print that fits” the anti-Israeli agenda.

Arsonists set fire to a Brussels synagogue on Tuesday, that was previously firebombed in 2010, but Jewish officials are not ready to declare the incident as anti-Semitic. The wife and two children of the synagogue’s caretaker, who was not present at the time of the arson, suffered slight smoke inhalation after the fire broke out […]

The higher rate is good news for Israelis with dollar accounts and for U.S. tourists.

“Jewish teams’ are more proud to win than proud to be Jewish.

Oskar Groening’s defense is that he only was cog in the Nazi death machine.

The US warns people to buy gas masks if visiting, Israel warns of world-wide anti-Semitism.

Just to make the score even, police also arrested a Jew

Israelis in the Golan Heights are caught between a rock and a hard place.

Printed from: http://www.jewishpress.com/news/report-pepsico-wants-to-pay-2-billion-to-buy-sodastream/2013/06/06/

Scan this QR code to visit this page online: