Photo Credit: Yonatan Sindel / Flash 90
Israeli soldiers at a staging area near the Israeli-Gaza border, October 20, 2023.

The Israel Victory Project (IVP) is launching a campaign to ensure that the Israeli Government and security forces continue the war until its war aims have been met, including the elimination of Hamas.

The campaign, titled “No Stopping Until Victory,” spans across senior decision-makers and opinion shapers as well as the general public.


A poll commissioned by the Israel Victory Project demonstrates overwhelming support among all sectors of the Israeli public for the primary objective of Operation Swords of Iron to be the elimination of Hamas.

When asked the question “In the context of ‘Swords of Iron,’ what should be Israel’s primary objective?”, 70 percent of the public answered to “eliminate Hamas”, 15 percent answered to “secure the unconditional release of captives held by Hamas”, while 13 percent answered to “disarm Hamas completely.”

Interestingly, 54 percent of those who said they voted for an Arab party in the last election also replied “eliminate Hamas” as their preferred objective of the operation.

The organization, created in 2015, seeks to steer Israeli policy toward backing a victory over longstanding violent Palestinian Authority rejectionism to resolve the more than 100-year conflict. This paradigm seeks to convince PA citizens that the Jewish state is permanent, drawing on Israel’s earlier and successful strategy of deterrence.

The IVP has worked with senior decision-makers and opinion-shapers in Israel and abroad, and has also, since 2016, helped constitute the Knesset Israel Victory Caucus with chairpersons from both the Coalition and Opposition with members from across the parliamentary political spectrum.

“It is clear that the public is calling overwhelmingly for the elimination of Hamas, nothing short of that will be considered a victory,” said Nave Dromi, CEO of the Middle East Forum’s Israel Office.

“The decision-makers now have the statistics to demonstrate where the citizens of Israel stand on these issues, who call on them to act accordingly.”

When poll respondents were given the option of launching a ground operation in Gaza to eradicate Hamas or avoiding a ground operation and finding another way to deal with Hamas, 68 percent chose the former and 25 percent the latter solution.

On the issue of international pressure, respondents were asked about how much Israel should take into consideration its foreign allies. Forty-three percent responded that Israel must consider the perspectives of allies, particularly the United States, on security matters, while 55 percent responded that Israel must ignore external demands and make its own security decisions.

When asked “Which do you see as key mistakes leading to the catastrophic failure on Oct. 7? With more than one answer permitted, 27 percent replied “A military that relies too much on defensive measures”, 29 percent replied “Poor intelligence capabilities”, 49 percent responded “Misconduct by the political echelon”, and 29 percent replied “The wrong ‘concept’ about Hamas”.

There were mixed responses to the ‘day after’ question. When asked “Who, in your opinion, should rule Gaza after the overthrow of the Hamas regime?”, 24 percent said Israel, 24 percent said “New leadership in Gaza”, 22 percent replied “The Palestinian Authority, and 19 percent chose “Arab nations.”

On the regional level, the idea of making concessions to the Palestinian Authority in exchange for normalization with Saudi Arabia was not popular. When asked “If Saudi Arabia demands significant concessions to the Palestinian Authority by Israel as the price for formal ties, should Israel agree to these?” 72 percent of the Israeli public said no, and just 21 percent said yes.

The poll, the widest and most in-depth on the Israeli public’s attitudes towards issues relating to the war on Israel was conducted by Shlomo Filber and Zuriel Sharon through Direct Polls Ltd on October 17, 2023, sampling 1,086 adult Israelis with a statistical sampling error of 4.0 percent.


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Hana Levi Julian is a Middle East news analyst with a degree in Mass Communication and Journalism from Southern Connecticut State University. A past columnist with The Jewish Press and senior editor at Arutz 7, Ms. Julian has written for, and other media outlets, in addition to her years working in broadcast journalism.