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April 20, 2014 / 20 Nisan, 5774
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LA Investment Firm Using Death Camp Photo to Woo Clients

“Great work is the only kind that’s okay with us."
"It takes management of the entire work process. Communicating with clients every step of the way."

"It takes management of the entire work process. Communicating with clients every step of the way."
Photo Credit: econone.com

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“We know how to combine theoretical and empirical analyses,” claims the Econ One website. “We not only have the capability to develop sophisticated economic and econometric models, we have the experience and know-how to dig through the data and documents to make sure the facts of the case match the theory of the case.”

And so Econ One, a Los Angeles-based the litigation and business consulting company, is using a photo from the Birkenau death camp to push its services in its advertising.

The Auschwitz-Birkenau State Museum have told JTA that they’re consulting with their lawyers after the firm published on its website an image of barbed wire and a guard tower from Birkenau .

Museum employees noticed the image on Friday.

Of course, the first thing the museum attorneys will check to see, is if using the photo violates copyright laws,Bartosz Bartyzel, a museum spokesman, told the Gazeta Wyborcza newspaper.

“Using Birkenau is disgusting and immoral,” Bartyzel said.

But breaking copyright laws is serious business…

econone_465

The text under the photo reads:

“Great work is the only kind that’s okay with us. It takes management of the entire work process. Communicating with clients every step of the way. Committing to a budget, then keeping expectations aligned with what’s really happening so there are no surprises. And efficiently staffing each case to keep costs down. Because when it comes to client service, okay… just isn’t. At least not for our clients.”

Hey, who doesn’t want to be represented by a real shark, in business and in the courts? And who’s sharkier than a Nazi camp commandant?

Makes perfect sense.

Econ One has not responded to a JTA request seeking comment on the image. They will, eventually, when the phones from the big guys start ringing. Meanwhile, JTA reminded readers of two other memorable applications of Holocaust imageries to advertising:

A year ago, the Estonian company GasTerm used an image from Auschwitz in an advertisement. GasTerm representatives said at the time that they wanted to show the gas they produced was not poisonous.

And in January 2012, a gym in Dubai used an image from Auschwitz with the tag line “Kiss your calories goodbye.”

kisss calories

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About the Author: Yori Yanover has been a working journalist since age 17, before he enlisted and worked for Ba'Machane Nachal. Since then he has worked for Israel Shelanu, the US supplement of Yedioth, JCN18.com, USAJewish.com, Lubavitch News Service, Arutz 7 (as DJ on the high seas), and the Grand Street News. He has published Dancing and Crying, a colorful and intimate portrait of the last two years in the life of the late Lubavitch Rebbe, (in Hebrew), and two fun books in English: The Cabalist's Daughter: A Novel of Practical Messianic Redemption, and How Would God REALLY Vote.


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11 Responses to “LA Investment Firm Using Death Camp Photo to Woo Clients”

  1. Cody Flecker says:

    One should be reminded everyday of their lives be they a Christian or a Jew of the great tragedy that took place in Europe and more specifically in Poland to the Jews. The Holocaust should not be trivialized, but on the other hand with so many Jews joining forces with those that want to destroy the Jews, and more specifically Israel, the photo should be left in place.

  2. Cody Flecker says:

    One should be reminded everyday of their lives be they a Christian or a Jew of the great tragedy that took place in Europe and more specifically in Poland to the Jews. The Holocaust should not be trivialized, but on the other hand with so many Jews joining forces with those that want to destroy the Jews, and more specifically Israel, the photo should be left in place.

  3. This is disgusting and very cynical.

  4. Dan Silagi says:

    I fail to see how a picture of a Nazi concentration camp helps sell their product. Someone enlighten me.

  5. these scum must be psychotic.

  6. Mark Tomlinson says:

    Appalling really. Not just that the use of the image is reprehensible, but that the individuals deciding to use it either were ignorant of history or just plain stupid about using images they found on the internet.

  7. Luba Mueller says:

    Makes me sick… anything for the buck… is it stupidity, ignorance or total lack of knowlege of history? In any case, it is unacceptible.

  8. Russ Fine says:

    Just checked their website. Image is down. Apology posted is as follows: "Econ One was unaware that the image used in its ad to depict the movie, The Great Escape, was an image of Birkenau. We immediately removed all images once this fact was brought to our attention. We sincerely apologize to anyone we offended by our use of the image."
    MY TAKE: Bravo Sierra. There can't be that many stupid, ill-informed people working for ECONONE.com.

  9. Avi Ickovich says:

    This LA Investment company is just the latest in minimizing the holocaust and even promoting anti-semitism.

    Check out the following, where I reacted to the the vile video comparing Hitler's transportation problems (of Jews to the death camps and his desperation to finish the jobs as the Allied Forces approached) to issues on how to local politicians are dealing with sludge/sewage. More specifically, creating a moral equivalency of transportation of Jews and transporting sewage. These racists are equating Jews with sewage. The local politicians defamed in this video are upstanding and honorable and do not deserve this defamation.

    http://www.cheknews.ca/?bckey=AQ~~,AAAA4mHNTzE~,ejlzBnGUUKY1gXVPwEwEepl35Y795rND&bclid=975107450001&bctid=2568281185001

    I will not be silent on disrespecting our people. Please visit the "Stop A Bad Plan" sites and voice your disgust at this video and their anti-semtic materal. Remember, the holocaust began with Jews portrayed as sub-human or in my case as sewage, vermin and so on.

  10. By the Germans in Occupied Poland.

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