web analytics
January 28, 2015 / 8 Shevat, 5775
 
At a Glance
News & Views
Sponsored Post


Manischewitz Sold to Equity Firm

Oh, man, it’s the end of an era.
Manischewitz wine remains, but the 126-year-old company has been sold.

Manischewitz wine remains, but the 126-year-old company has been sold.

The Manischewitz Company, well known for its wine and Passover foods, has been sold a week before the Passover holiday.

Sankaty Advisors, an arm of the private equity firm Bain Capital, purchased the Newark, N.J.-based purveyor of kosher foods for an undisclosed price, the Associated Press reported Tuesday, less than a day after the deal had been first disclosed by The New York Times.

Under its new owner, Manischewitz is expected to promote kosher as an indication of quality food rather than just a religious designation, according to the Times.

“This investment reflects our confidence in the Manischewitz brands and team,” Sankaty Advisors said in a statement last week. “Manischewitz has earned a position as one of the most highly recognized brands in the world, and it has distinguished itself through a passionate commitment to producing the highest quality kosher products possible. We believe Manischewitz is well positioned to grow due to rising mainstream interest in kosher foods.”

Decades ago, Manischewitz was virtually the only wine that was poured into cups at the Shabbat table every Friday night and for the Seder on the first night of Passover.

Its unbelievably sweet Concord wine made it the butt of jokes, but since there was not much else around in the kosher wine business, the sticky liquid was accepted as the standard.

The Manischewitz Company  was founded by Rabbi Dov Behr Manischewitz, in 1888. It later began producing matzo, gefilte fish and borscht.

“Manischewitz has earned a position as one of the most highly recognized brands in the world, and it has distinguished itself through a passionate commitment to producing the highest quality kosher products possible,” Sankaty Advisors said in a statement, disclosing no terms of the deal.

JTA contributed to this report.

About the Author:


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

5 Responses to “Manischewitz Sold to Equity Firm”

  1. Their quality has gone down over the years. Yehuda is better

  2. Anonymous says:

    the writer might be confusing the Manischevitz that makes matza with the company of the same name that makes wine

    they're 2 different companies – like lows the hotel chain and lowes the appliance store

  3. Sientje Seinen says:

    My favourite wine :-)

  4. Cody Flecker says:

    It was very bad wine. It is just as well the the Mormons bought the company.

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
parent org's website homepage of new political campaign office in Israel.
Look Who is Behind the New US Democratic-Style Campaign in Israel
Latest News Stories
parent org's website homepage of new political campaign office in Israel.

There’s a new grassroots, door-to-door knocking, community organizing style campaign effort that just landed in Israel. It’s focused on hoping for change and changing for hope and taking-the-street-to-the-street style shake it up electioneering. Flying in to run the show is none other than Jeremy Bird. The same Bird who was the deputy national campaign director […]

The IAF reportedly hit a Syrian military target in Damascus around midnight.

1:05 AM Syrian Media reports sites Israeli forces targeted belonged to Assad regime forces, including “Brigade 90.” Multiple sites targeted, including base near Khan Arnabah, and west Damascus. 12:54 AM No rockets were found on the Golan. It is believed that the rocket siren went off on the Golan in response to the IAF attack […]

Israel Police deployed inside arrival hall of Ben Gurion International Airport. (archive)

PM Netanyahu says it “could be the right thing to do,” to appoint a female chief of police in Israel. Maybe “it’s time.”

israel polls

Eli Yishai’s Yachad passing the electoral threshold is enough to change the game back.

Two hostages, one each from Japan and Jordan, may die in the next 24 hours, ISIS warns.

The united Arab list is enough to shift the balance of power.

It was supposed to be the “historic snowstorm of the past half-century.” But in NYC it just didn’t happen that way.

UPDATE: No press conference was held, but the Pentagon press secretary, Rear Adm. John Kirby, sent out a message on social media that “no decision” has yet been “made by Army leadership with respect to Sgt. Bergdahl’s case. The process will be respected.” In other words, they have not yet released their conclusion for public consumption. […]

The former editor-in-chief of Haaretz passed away at age 67 in Jerusalem.

The two rockets fired from Syria that exploded in Israel’s Golan Heights at 1 PM today signifies a new peak in tensions being felt in Israel’s northern borders.

BBC: “Our one big question this morning: Is the time coming to lay the Holocaust to rest?”

Visitors are invited to return to Mount Hermon Ski Resort after a double rocket attack sent officials to evacuate hundreds of people earlier in the day.

As usual, there is a big gap between what Arab countries promise and what they deliver.

An IDF soldier at the Yad Vashem Holocaust Memorial museum in Jerusalem. Tuesday, January 27th is International Holocaust Remembrance Day. On January 27, 1945 the Auschwitz-Birkenau concentration camp was liberated by Soviet forces.

The “Ugly Israeli” has taken its form in six idiot thugs who beat a Druze student, who served in the IDF, because he was speaking Arabic. A Jerusalem court was told the gang of Jews attacked the music student at the Central Bus Station in Jerusalem. The victim, identified as Tommy Hasson, served in the […]

President Obama is sending Jack Lew, the first Orthodox Jewish Treasury Secretary to the commemoration. Secretary Lew will be leading a delegation of State Department officials and Auschwitz survivors.

More Articles from Jewish Press Staff

Here are some recipes to make your Chag La’Illanot a festive one.

IDF soldiers were dragged to missionary evening of ‘appreciation’ for soldiers who fought in Operation Protective Edge last summer in Gaza.

United Hatzalah, Israel’s largest emergency medical response organization received a new ‘Ambucycle’ from Columbus donors.

His philosophy was ‘a pintele yid is noch a yid.’ Every Jew is precious no matter what label they carry….

Jeremy Gimpel and Ari Abramowitz take on Imam Anjem Choudary – and the outcome was unlike anything one would find on mainstream media.

Printed from: http://www.jewishpress.com/news/breaking-news/manischewitz-sold-to-equity-firm/2014/04/09/

Scan this QR code to visit this page online: